Revenue Acceleration & Growth Marketing

15 Small Business Trends and Challenges to Confront in 2022

Staff — Fri, 04 Mar 2022 17:56:15 GMT

In a recent article by Ninety.io, 15 small business trends are discussed for 2022. Below is a quick overview of the highlighted trends.

How to Use Digital Marketing to Transform Your Business

Staff — Fri, 04 Mar 2022 17:46:52 GMT

Being a small business can be hard, but one thing that you can do to easily reach out to many people is to develop a digital marketing plan. Social Media is a prime example of something that you should be creating. It's free and you are establishing a brand for yourself. You can also use blogs as another form of content. You can also cross-promote your blog and social media account. Look to try to optimize your search engine results so you can be as optimized as you can which will help you get to the top.

SEO Tactics: 7 Things You Can Do Right Now To Boost Your Rankings

Staff — Fri, 04 Mar 2022 17:42:12 GMT

There are many tactics that you can try out, but some of them may not work for your type of strategy. There are some things that will always make sure that you see results. Find all of your older content and update in one way. Delete it if necessary. Another tip is to look for places where you did not advertise yourself and take note of where it came from. Try to use that data towards your next marketing goal.

How to Optimize Your Online Marketing Plan: A 4-Step Process

Staff — Mon, 31 Jan 2022 22:23:45 GMT

Optimizing your online marketing plan begins with an evaluation of your brand's health. Hire an agency to give you an objective view of your messaging and properties. The second step is to define your annual marketing goals. In addition to defining clear goals, you should identify your target audience and analyze the competition. The next step should be to organize and prioritize initiatives. Creating a vision board will help in this process. The final step is to plan your social media campaigns. Aside from social media ads - which are a practical necessity nowadays - consider developing partnerships with other bands and with influencers.

SEO vs. PPC: Which Should You Use?

jbarry@client-bridge.com (Jack Barry) — Fri, 08 Nov 2019 19:29:39 GMT

Should online marketers invest in PPC (pay-per-click advertising) or SEO (search engine optimization)? Each has its place. Use PPC if you have an innovative product that people aren't searching for (because they don't yet know what it is), or if you're gearing up for a launch (SEO takes too much time). If you’re trying to flip a website, however, then SEO makes more sense because PPC benefits tend to fade over time without constant effort. You can also use these methods in tandem, e.g., buy Facebook Ads to build awareness (PPC), but then target keywords through SEO. In short, neither PPC nor SEO is superior. Either can be used depending on the circumstances.

Key Takeaways:

Search Engine Optimization can increase traffic by raising your websites rank in search engines.
Pay-per-click advertising allows the user to customize ads for particular demographics.
Pay-per-click advertising and search engine optimization can be used together for optimal affect.

"The challenging part about SEO is that you can’t pay to appear here. Search engines have algorithms that calculate the quality and relevance of your page and rank you accordingly."

Small Business Marketing Tips: 5 Reasons You Need a Blog

Staff — Wed, 27 Dec 2017 13:00:00 GMT

You probably have a business website but do you also have a blog? A website is essential for providing customers with essential information such as who you are, what you do, and how to find you. A blog, however, also serves many vital purposes. Blogging gives you an edge in several ways. Here are the five biggest reasons to make a blog part of your small business inbound marketing strategy:

6 Tips for Writing a Clickable CTA

jbarry@client-bridge.com (Jack Barry) — Wed, 20 Dec 2017 13:00:00 GMT

Your call to action, or CTA, is one of the most important parts of any blog post, email, or Facebook post. A strong, clickable CTA lets your customers know exactly what action to take after they read your content. In many cases, the decision to join a mailing list, add an app, or even make a purchase is based on a high-quality call to action that helps move the customer through the decision-making process. Getting this essential element of your inbound marketing content right is one of the best ways to encourage your customers to take the actions you want.

Planning an Inbound Marketing Strategy

jbarry@client-bridge.com (Jack Barry) — Wed, 06 Dec 2017 13:00:00 GMT

The Inbound Economy:

How to Improve Your Facebook Marketing Strategy

jbarry@client-bridge.com (Jack Barry) — Wed, 29 Nov 2017 13:00:00 GMT

You know that you need social media accounts to help you connect more effectively with current customers, bring in new customers, and share information with interested parties. Even if you've had a Facebook profile for years, however, you might not be using your account as effectively as possible. If you want to make the most out of your Facebook marketing strategy, these tips can help.

CRM - What It Is and Why It's Important for Your Business

jbarry@client-bridge.com (Jack Barry) — Thu, 26 May 2016 13:03:00 GMT

CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data. That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors.