VIDEO: Most Popular 60-Second Solutions of 2012

 

Entrepreneur.com has listed their ten most popular 60 Second Solutions videos, in which experts share their best practices on a variety of small business topics. Here's the list with a few examples.

1. 3 Ways Gamification Can Make Marketing More Fun
2. How to Maintain a Positive Attitude As a Business Owner
3. How to Legally Protect Your Home If Your Business Is Sued
4. Why a Facebook Page Isn't Enough For Your Business
5. The Biggest SEO Mistake: Spamming
6. How Gamification Can Help Attract New Customers
7. The Biggest Legal Mistake to Avoid in Partnerships
8. How to Stop a Competitor from Using a Similar Business Name
9. How to Maintain the Focus to Run a Business
10. How Gamification Can Improve Customer and Employee Engagement

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VIDEO: Gamification vs. Discounts

From Entrepreneur.com, here's a video from gamification expert Gabe Zichermann about how a business can reduce its reliance on discounts and coupons, and instead build customer loyalty by designing a "gamified experience" around the emotional value of their products and services.




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VIDEO: Using Gamification to Engage with Customers

In this video from Entrepreneur.com, gamification expert Gabe Zichermann talks about how retail businesses can benefit from adding gaming elements to their marketing efforts.



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INFOGRAPHIC: Website Gamification

Gamification is the concept of applying game-design thinking to non-game contexts to make them more fun and engaging. Gamification can be used to encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading content. According to gamification expert Gabe Zichermann, you don't need to be a professional game designer to take advantage of this technology on your website. In this short video on Entrepreneur.com, he lists some startups that can simplify the gamification process.



foursquare
SCVNGR
Bigdoor
Badgeville
Bunchball

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INFOGRAPHIC: Increasing Sales Through Analytics and New Technologies

From Truaxis, here's an infographic with 10 suggestions to increase sales in 2012 by giving customers exactly what they need, when they need it.

1. Use Analytics and Metrics
2. ROI for Targeted Advertising
3. Loyalty Programs
4. Segmentation
5. Invest in Mobile Tactics
6. Build Relationships with Customers
7. Localization
8. Socialize Your Site
9. Manage Your Reputation
10. Gamification

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