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INFOGRAPHIC: Top Social Networking Sites

  
  
  
Top Social Networking Sites resized 600
From Priit Kallas at DreamGrow Digital, here's an interactive infographic on the market shares of the top social networking sites.



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INFOGRAPHIC: Search Engine Comparison

  
  
  
Search Engine Comparison resized 600
From Search Engine Journal, here's an infographic that compares the three biggest players in the search engine market, Google, Yahoo and Bing.



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INFOGRAPHIC: The Search Engine Market

  
  
  
Search Engine Market resized 600
From MarketingZeus.com, here's an infographic that shows several market-share measures of the search engine market, as of the beginning of 2011.



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INFOGRAPHIC: The History of Search

  
  
  
history of search resized 600
From SEO.com, here's an infographic detailing the history and market share of the major players in the search industry.



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Yahoo and Bing to Allow Trademark Keywords

  
  
  

On March 3, Bing and Yahoo will allow the use of trademarked names as keywords in search ads. This is a change in policy, bringing them in line with Google, which has allowed trademark names for search ads since 2004. Google has won several legal battles over this practice, thus clearing the way for other search engines to engage in the practice.

From Microsoft Advertising:
“As of March 3rd, Microsoft will cease editorial investigations into complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada. If there is concern that an advertiser may be using a trademark keyword inappropriately, the trademark owner should contact the advertiser directly.”

The concern of trademark holder is that a competitor will use trademarked terms to promote their own products. However, this quite sensibly allows retailers of multiple brands to use trademarked terms as keywords. Allowing advertisers to bid on trademarked keywords isn’t only profitable; it’s pro-consumer, since it allows searchers to immediately see deals from competing companies.

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Yahoo!'s Email Marketing Approach

  
  
  
Sue Coakley discusses how Yahoo! does email marketing:



Yahoo!'s 3R's of Contact Strategy
  • Build on the Relationship
    • Why did the customer start the relationship? - Did they buy for a specific need or because of a discount?
    • Continue to fulfill that value
    • Surprise and delight users - Thank customers
    • Give your email social legs
  • Keep it Relevant
    • What do you know about the customer? - Demographics - Interests - Response behavior
    • Never assume what you don't know - This can alienate
    • Listen - Evaluate all feedback, both postive and negative
  • Respect Preferences
    • Honor preferences
    • Do all you can to retain customer
    • Think about frequency
    • Avoid permission creep
    • Consider your message in the larger context
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