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VIDEO: Making Your Brand Stand Out with Social Media

  
  
  

In this video from Entrepreneur.com, Shira Lazar, host of YouTube's What's Trending, advises that companies be authentic and speak directly to their core demographics when extending their brands to social media.

VIDEO: YouTube Marketing Secrets

  
  
  

You can't set out to make a viral video. Instead, be authentic and work on creating compelling content. From Entrepreneur.com, here's a video from Shira Lazar, host of What's Trending, advising how to use video to join the conversation, just like you would any other social network.

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INFOGRAPHIC: Social Networking Statistics for 2012

  
  
  
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From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage.

INFOGRAPHIC: State of Online Video

  
  
  
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Last year was huge for online video, which saw record-breaking highs of videos streamed, users watching and advertisers spending. From MarketingProfs and SundaySky, here's an infographic about the growing importance and marketing potential of online video.

INFOGRAPHIC: The Power of Visual Content

  
  
  
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Visual content is some of the most compelling content in the content marketing mix. Simply Measured conducted research to find out the engagement and sharing levels of photos and videos in comparison to text content. They found that videos are shared 1200% more than links and text posts combined. Photos are shared 200% more than text. From Simply Measured and JeffBullas.com, here's an infographic with more insights about the effectiveness of visual content.



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INFOGRAPHIC: Social Marketing on the Big 3

  
  
  
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From Social Media Today, here's an infographic that serves as a best practice guide for marketing on social media's three biggest platforms, Facebook, Twitter and YouTube.

Included are strategies to:
  1. Improve your social reach
  2. Increase your fan engagement
  3. Identify and engage influencers
  4. Increase lead generation
  5. Apply analytics to know what works



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INFOGRAPHIC: Social Discovery Platforms

  
  
  
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Social Discovery is the process by which a user finds and connects with others in order to learn about products, services or interests. Social Discovery sites have experienced a huge rise in popularity and have become the preferred product research tool for some consumers. From DesignCrave, here's an infographic about the rising players in the field of Social Discovery.
    


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VIDEO: Using Video to Market Your Business

  
  
  

From Entrepreneur.com, here's a short video of Chris Brogan explaining how businesses can leverage video in unexpected ways for marketing.



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INFOGRAPHIC: Web Video

  
  
  
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From We Capture, here's an infographic about how web video can be used to communicate and promote businesses online.



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INFOGRAPHIC: Small Business Social Media Cheat Sheet

  
  
  
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From Flowtown, here's an infographic that explains the basics of social media and provides some tips to help small businesses start participating.



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