In this video from Entrepreneur.com, Shira Lazar, host of YouTube's What's Trending, advises that companies be authentic and speak directly to their core demographics when extending their brands to social media.
You can't set out to make a viral video. Instead, be authentic and work on creating compelling content. From Entrepreneur.com, here's a video from Shira Lazar, host of What's Trending, advising how to use video to join the conversation, just like you would any other social network.
From Creotivo, here's an infographic of 100 social media statistics that cover Facebook, Twitter, Google+, Pinterest, LinkedIn and Instagram, and also covers social gaming, mobile usage, security and business usage.
Last year was huge for online video, which saw record-breaking highs of videos streamed, users watching and advertisers spending. From MarketingProfs and SundaySky, here's an infographic about the growing importance and marketing potential of online video.
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