06.7.2013 Staff
Lead scoring can take marketing from art to science. Yet only 26.9 percent of companies surveyed have implemented a formal lead scoring process. Download Part One of The Essential Marketing Automation Handbook for a step by step guide to Lead Scoring.
- Stage 1: The Sales Opportunity Definition Workshop.
- Step 1: Choose your focus – type of sale, product or problem solved.
- Step 2: Lead Characteristics
- Stage 2: Audit your lead database
- Stage 3: Evaluate Your Web Properties
- Step 1: Do All Web Pages Count?
- Step 2: Rate Web Page Importance
- Stage 4: Scoring Online Dialogues
- Step 1: Scoring Webinars
- Step 2: Scoring Hand Raising
- Step 3: Scoring Conversations
- Stage 5: Scoring Reductions
