Statistics Every Marketer Should Know

From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential.

"78% of Internet users conduct product research online."
Your website will likely be a potential customer's first impression of your company, and they probably got there via Google.

"In the past year, Web-based email usage dropped 59% among 12-17 year olds."
That group prefers text, instant messaging and social networks as primary methods of communication. All Internet users under the age of 55 are sending less email.

"78% of business people use their mobile device to check email."
Optimize email newsletters for mobile devices.

"40% of US smartphone owners compare prices on their mobile device while in-store, shopping for an item."
As with email newsletters, optimize your website for mobile users.

"200 Million Americans have registered on the FTC's "Do Not Call" list."
That equates to 2/3 of the country. Factor in people who no longer have a home phone, and telemarketing looks dead.

"91% of email users have unsubscribed from a company email they previously opted-in to."
Keep your content relevant.

"84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising."
The percentage is certainly high for other age groups as well.

"57% of businesses have acquired a customer through their company blog."
A blog is the hub of any content marketing strategy.

"41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook."
Facebook has demonstrated value to all types of companies.

"The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years."
Facebook is capable of generating leads AND revenue.

"Companies that blog get 55% more web traffic."
Blogging is critical to upping your ranking on Google.

"Inbound marketing costs 62% less per lead than traditional, outbound marketing."
The average outbound lead costs $373 versus $143 per inbound lead. Why pursue leads any other way?

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