A Content Checklist

From Ahava Leibtag on the Content Marketing Institute blog, here's a great checklist for content creation.

Creating Valuable Content: A Step-By-Step Checklist

Is the Content Findable?

• Use SEO best practices
• Use one h1 and multiple h2 tags on your web pages
• Customize the title tag, keywords and descriptor to describe the content
• Link to other pages on the site
• Use alt tags so images will appear in searches
• Post video to YouTube and/or Facebook
• Distribute audio in multiple formats

Is the Content Readable?

• Remember that users scan until they find the content they need
• Use the inverted pyramid style of writing with the most important information at the top
• Keep paragraphs short
• Use bullets and numbered lists
• Be consistent and use a style guide

Is the Content Understandable?

• Choose the right type (e.g. test, video, slideshow, etc.)
• Create reader personas and write to that
• Provide a context
• Based on personas and/or research, determine reading level of your audience
• Provide value

Is the Content Actionable?

• Include a call to action
• Enable user comments (public and private)
• Link to other relevant content

Is the Content Shareable?

• Provoke emotion
• Give a reason to share (value)
• Explicitly ask readers to share the content
• Make sharing easy with widgets
• Allow users to personalize the share

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