Maximizing Your Twitter Efforts for Marketing

From Dan Martell at Flowtown, here's a look at ways to move beyond buzzwords like "engagement" and "being social" to maximize your effectiveness on Twitter.

Immediacy

• Don't start Twitter without a plan.
• Don't over-plan your Twitter use.
• Twitter is the most "now" of social media.
• Frequent updates keep you top of mind with your audience and keeps you in the habit of using Twitter.
• Use a scheduling tool.

Planning

• A plan requires strategy. Decide what goals you want to reach by using Twitter.
• E.g. If you Tweet about a promotional giveaway, build up to the actual event, and then follow up when it's over.

Listening

• Monitor what your customers are saying, especially @replies and direct messages.
• Always reply.
• Handle negative comments publicly when that's the best option.
• Retweet positive comments.
• Thank positive commenters.

Creativity

• Avoid having tweets that look and sound the same.
• Tweet links AND conversations AND retweet others.

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