On-page Optimization

Search engine optimization is far more complex than it was a decade ago. And on-page optimization forms an integral part of SEO. From BloggingPro, here are "Do's" and "Dont's" of on-page optimization.

DO's

1. Using Images - Using images helps in optimization. Use a related image and include your keyword in the "alt" attribute.
2. External Links - Don't us a large number of outbound links. However, outbound links to authority sites is helpful in rankings.
3. Placement in H1 and Title Tags - Include your keyword in the single title and H1 tag. Limit the length of the title and H1 tags.
4. Keyword Emphasis - Bold, italicize or underline the targeted keyword to add emphasis to the keyword in the eyes of search engines.
5. Use of Meta Description - Do not leave the meta-description blank. Use it to address the targeted keyword.

DONT's

1. Keyword Stuffing - Multiple repetitions may be seen as an attempt to manipulate rankings. You risk getting your site penalized by search engines.
2. H1 Tags - An article should have a single (not multiple) H1 tag, ideally using your keyword.
3. Meta Keywords - Meta keyword use has been devalued by search engines. They don't benefit the site in any way, and may allow competitors to find out the keywords you are targeting.
4. Excessive Internal Links - Having some internal links is good, but too many dilute the authority of a given page.
5. Avoid Multiple Page Title Elements - Don't use multiple page title elements on a single web-page.

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