Making the Most of Content Marketing Efforts

Susan Gunelius on Entrepreneur.com suggests that when you publish new materials as part of a content marketing strategy, always consider how to link to your other online content. Below are her twenty suggestions for cross-promoting your content, while still adding value and not seeming too self-promoting.

1. Include social media icons in the sidebar of your blog.
2. Include links to your branded sites in your email signature.
3. Include links to your branded sites in your forum signatures.
4. Add links to your content when you publish comments on blogs.
5. Put content links in your ads.
6. Link to your content on your business card.
7. Link to your content in your email newsletter.
8. Link to your content on your sales receipt.
9. Include Facebook social plugins on your blog or Web site.
10. Include Twitter social plugins on your blog or Web site.
11. Include LinkedIn social plugins on your blog or Web site.
12. Add your YouTube videos to your Facebook page.
13. Feed your blog content to your Twitter, Facebook, and LinkedIn profiles and pages.
14. Share your content in LinkedIn groups.
15. Use Slideshare to display your business presentations.
16. Link to your blog in all your online social profiles.
17. Include links to your content in your bio for when you guest post on other blogs.
18. Include links to your content in marketing materials.
19. Include links to your content in your signage.
20. Feed your Twitter, LinkedIn, and Facebook updates to your company's blog.

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