B2B Lead Generation Blog

Internet Marketing Statistics for 2012

Hubspot has published a list of 25 marketing statistics that emphasis the need for inbound marketing in 2012.

Here are ten of those stats:

1. Internet users in the U.S. will expand to 239 million, representing 75.6% of the total population.
2. Mobile Internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011.
3. Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011.
4. Mobile shoppers will reach 72.8 million in 2012.
5. About 2/3 of web users will use social networks in 2012.
6. More than 90% of social network users will be on Facebook in 2012.
7. 53.5% of the population and 70.8% of Internet users will watch online video in 2012.
8. Smartphone video viewers will reach 51.2 million in 2012.
9. 88.1% of US Internet users ages 14+ will browse or research products online in 2012.
10. 83.9% of Internet researchers will make at least one purchase via the web during 2012

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