INFOGRAPHIC: Social Media Marketing Trends for 2013

From Twin Engine, here's an infographic with thirteen trends in social media marketing that should manifest in the next year.

Trends

1. Social Media Marketing gains impact as key marketing tactic
2. Marketing turns upside down
3. Social influence moves beyond ‘like’ to incentive driven recommendations
4. Marketing grows enterprise wide and can no longer sustain being a ‘department’
5. Discounts and giveaways will incentivize social sharing of branding content
6. Social media impacts business infrastructures – siloed communication systems are challenged
7. Social channels integrate and align
8. Rise of Augmented Reality – visualization over data
9. Media spend shifts from display to paid and sponsored content
10. Social Reputation Management drives ‘Do Good’ campaign strategies
11. The dawn of social TV – where viewers comment and share during air time
12. Social commerce driven by recommendations – rapid growth in digital wallets
13. SEO shifts – less focus on tricks and more on good online marketing

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