CRM - What It Is and Why It's Important for Your Business

Posted on Thu,May 26, 2016 @ 08:03 AM

CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data. That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors.

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Tags: CRM

Buyer Personas - What Are They, and Why Do They Matter?

Posted on Thu,May 26, 2016 @ 06:50 AM

If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. That is done through the creation of buyer personas. These are generalized representations of fictional customers, and where those customers may be in the buying process. For example, you may have buyers who are just starting to ask questions, buyers in the middle stages of the purchase process, and buyers who are ready to buy and have made their decision.

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Tags: buyer personas, SEO

Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

Posted on Tue,Feb 23, 2016 @ 11:00 AM

You’ve done your research, you’ve recognized the trend, and have chosen your moment strategically, you’ve decided now is the time to enlist an internet marketing vendor for your small business. As a small business, you need to make sure you use your money efficiently and effectively. So before scouring the internet for an internet marketing consultant Houston, check out this beginner’s guide to choosing an internet marketing vendor. It will lead you through the four major questions to start your selection process: what services do they provide? What is their pricing structure? What are the engagement and contract terms? How much experience does the vendor have? 

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Tags: Digital Marketing, small business marketing

Small Business Marketing Strategies for 2016

Posted on Wed,Feb 17, 2016 @ 01:29 PM

Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line.  

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Tags: small business marketing

HubSpot Reveals New Tools to Accelerate Sales

Posted on Tue,Sep 16, 2014 @ 04:00 PM

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing.   As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”

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Tags: CRM, HubSpot

The Importance of Setting Up Closed-Loop Reporting

Posted on Mon,Jun 30, 2014 @ 11:12 AM

 
Setting up closed loop reporting allows you to track your key marketing and sales metrics in order to identify what marketing programs are contributing to leads, opportunities and sales. The reporting system consists of two main components: marketing software, for lead generation and advanced analytics, and a CRM (customer relationship management) system, to track and measure sales activities.

When a marketing software platform and CRM system are integrated, the two are able to share data from every lead, beginning with the original source of the lead and ending with the close. This enables you to develop reports showing close rates and new customers from leads generated through marketing. For this reason, many marketing software platforms are automatically integrated with popular CRM systems.
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Tags: Smarketing, Closed Loop Reporting

How to Define Your Funnel Stages & MQLs

Posted on Thu,Jun 19, 2014 @ 02:35 PM

 
Successful Smarketing requires your sales and marketing team to work together by using the same definitions and sharing the same goals. One important aspect in this regard is developing a unified picture of the funnel including the terminology you use for each stage.

How to Define Your Funnel Stages

One of the easiest ways to define funnel stages is to adopt a common terminology such as the following: 

 

  • Visits
  • Leads (or Information qualified leads)
  • Marketing qualified leads
  • Sales qualified leads
  • Opportunities 
  • Customers
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Tags: Smarketing, B2B Marketing

Does your company's Web presence differentiate your company from the competition?

Posted on Wed,May 28, 2014 @ 10:41 AM

An interesting question and one that has significant impact on your company's ability to grow. The Web offers extensive opportunities to grow your business but it isn't magic, it is a tool. Like all tools you have to understand how it works and use it with skill to get the desired results. Most BtoB companies have a website and have made an effort to attract prospective customers to their site. This will undoubtedly bring traffic and new sales prospects but it is only part of the solution. When a prospective customer finds your company through search engines they generally are evaluating several companies and their solutions. They already have a perception of their problem and the criteria for solving it. In addition to the sales prospects generated by search engines your company needs sales prospects that are searching specifically for your company. When a prospective customer intentionally searches for your company they do so because they already have a positive disposition towards your company's expertise.

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Tags: Business Blogging, Blog Marketing

Blogging for Business - It's Role In Attracting Target Buyers

Posted on Tue,May 27, 2014 @ 10:37 AM

When target customers are ready to buy, do they consider your company? This is a key question for any business.  A reasonable resolution to this question is critical for BtoB companies who serve a defined target market.  Most companies do not have a good handle on the answer because they don't know what they don't know. The first step in solving this quandary is to think customer and not your company. Let's start with several key facts we know about BtoB customers:

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Tags: Blogging, Blog

A Visual Reminder from Matt Cutts That Body Content Matters

Posted on Wed,May 07, 2014 @ 09:43 AM

Below is a short video from Matt Cutts at Google talking about the importance of body content.  Many SEOs, especially in the "old days"  put most of their emphasis on the "Head" of the document such as:

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Tags: Google, SEO

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