Inbound marketing is a measurable process. Therefore, we can use analytics and reports to prioritize and optimize your plan. Is there a keyword that is converting well to leads? Perhaps we do some more optimization work for that keyword or promote it in paid search. If we have an offer to converting very well, could we promote it through other channels. These are just a couple of examples. But the point is that we know which metrics we are working towards, we know the strategies to achieve them and we can measure the results.