The inbound marketing process is designed to have excellent ROI, which means we need to get found by prospects and then convert them to leads. We do this in four primary ways:
- Landing pages - these are web pages specifically designed to convert a targeted stream of traffic to a lead. Landing pages typically have limited navigation, a clear call to action, compelling graphics and a lead capture form.
- Webpages and Blog posts - as you continue to create and publish more and more content such as web pages and blog posts, you will get found in more places. In order to convet this traffic we can include Calls to Action inside of the pages or blog posts. This works best when combined with targeted landing pages to capture a lead.
- Lead intelligence - once a lead is capture in our software system, we are provided with lead intelligence on each prospect. We can look to see which companies are most frequently visiting our site, who is most active, who visited more recently or most frequently. This data helps sales to prioritize lead follow up and focus on the most interested prospects. Lead Intelligence also helps to better understand the needs and interests of the prospect so that it is easier to engage.
- Lead nurturing -we can helps sales to sell more not only by generating more leads but also by helping educate prospects and develop relationships through automated lead nurturing campaigns.