Chandler Austin

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INFOGRAPHIC: ROI for Twitter and Facebook

Posted on Mon,Jul 09, 2012 @ 10:00 AM


From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook.



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Tags: ROI, Metrics, Social Media Marketing, Twitter, Facebook, Infographic

INFOGRAPHIC: Increasing Your Facebook Reach

Posted on Fri,Jul 06, 2012 @ 10:00 AM


From Mariposa Interactive, here's an infographic about how businesses can optimize their Facebook posts.



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Tags: Social Media Marketing, Facebook, Infographic

Try Unique Content Types

Posted on Thu,Jul 05, 2012 @ 10:00 AM


Successful inbound marketing requires the regular creation of quality content. Blogs and social media are a big part of that content creation, but the same type of content, over and over, can bore your prospects. From the Hubspot Blog, here are 14 underutilized content types to give a try.

Animated GIFs
Easy to make, GIFs have been around awhile, and can add an interesting visual element to your marketing content.

Comics/Cartoons
Funny cartoons that are relatable to people in your industry will garner more social shares than the average text update. They also stay popular on the web longer than other inbound links.

Concept/Content Visualizations
Visualizations can more easily explain abstract or difficult-to-understand concepts that are hard to describe through text.

Controversial Content
Controversy is compelling, because it stirs up emotion, inspires passion and motivates action. Back up your opinions with supporting arguments. Don't stir up controversy just for the sake of controversy.

Livestreaming Video
Excellent for real-time social engagement. Record your livestream and make it available for on-demand viewing.

Embedded Tweets
Promote your social media presence right on your website site. If you have users who are tweeting positively about your company, you should be showing it off.

Event Information
Have a webpage dedicated to events your company will be attending in the foreseeable future.

Infographics
Eye-catchingly colorful, use infographics for almost any subject to illustrate data-based or process-based information.

Memes
Adapt current popular memes for your own marketing purposes.

Music Videos
Videos are excellent for branding and brand awareness.

Original Data
Survey your customer base, or partner with a research firm to help you collect the data and pull together a research report on the findings, and release it as a new offer.

Podcasts
Podcasts are great for people who want to learn while commuting or traveling.

SlideShare Presentations
Share your internal presentations (sans company secrets) with the general public.

User-Generated Content
Leverage the content created by passionate fans of your brand. Use testimonials or incentivize the creation of content.

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Tags: Inbound Marketing, Content Marketing

INFOGRAPHIC: Social Media vs. Traditional Media

Posted on Wed,Jul 04, 2012 @ 10:00 AM


From Kuhcoon.com, here's an infographic that compares the pros and cons of social media and traditional media.



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Tags: Traditional Media, Social Media Marketing, Social Media, Infographic

VIDEO: Social Media in the Marketing Mix

Posted on Tue,Jul 03, 2012 @ 10:00 AM


According to Mikal Belicove in this video on Entrepreneur.com, the traditional marketing mix of the four "Ps": product, price, place and promotion, have grown with the addition of a fifth "P", participation, as the result of social media.



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Tags: Marketing Strategy, Social Media Marketing, Video

INFOGRAPHIC: Email Marketing vs. Social Media Marketing

Posted on Mon,Jul 02, 2012 @ 10:00 AM


From HostPapa, here's an infographic that shows the advantages of both email marketing and social media marketing.



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Tags: Marketing Strategy, Social Media Marketing, Infographic, Email Marketing

INFOGRAPHIC: An Easy Guide to SEO

Posted on Fri,Jun 29, 2012 @ 10:00 AM


Search engine optimization can move your site up in the rankings on search engine results pages, thus gaining visibility with online consumers. From Rise Interactive, here's an infographic guide to the in’s and out’s of search engine optimization.



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Tags: Website Optimization, Infographic, SEO, Search Engine Marketing

Content Marketing Checklist

Posted on Thu,Jun 28, 2012 @ 10:00 AM


Sonia Simone on CopyBlogger defines content marketing as communicating with potential customers in a way that A) an audience actually enjoys paying attention to, and B) demonstrates to that audience that you would be a good person to do business with. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.

"Don't Build on Rented Land"
Where will your content live and how will the audience get to it? Keep in mind that Facebook, Twitter and Google+ are not platforms/domains you control. Don't build your business there. Ideally, publish to a domain you own. For most, a self-hosted WordPress is a good solution.

"Craft Your Cornerstone"
Your cornerstone is what interests and engages your audience. You may start with your own interests. What do you want every reader of your site to know about?

"Make Your Content Worth Reading"
Readers decide whether your content is worthwhile. Worthwhile content includes:
  • a headline that pulls in the audience
  • focuses on problems the reader cares about
  • engaging, attention holding formatting
  • at least some entertainment

"Give Your Content a Secure Environment"
Make sure your web site is secure. This can be accomplished with a web hosting company with a strong security track record, or with a monitoring service.

"Don’t Give Your Great Content an Ugly Apartment"
Having great content won't matter if your site has an amateurish or cluttered design. Strive for a  beautiful, professional-looking design.

"Create Content that Attracts a Wider Audience"
Have a strong, well-defined point of view. Headline writing is also important.

"Build an Email List Sooner Rather than Later"
Email is that best way to deepen the relationship created with your content. Email more fully engages the reader's attention. Use it when you want readers to take a specific action.

"Create Content on a Larger Scale"
Widen your audience through guest posting, interviews, webinars, and Q&As.

"Don’t Go Too Long without Making an Offer"
The audience should know exactly what your business is. Explain your product or service with a well-crafted landing page. Keep the "selling" portion of your site separate from the primary content.

"Go to Social Media...Once You've Got Something to Talk About"
Don't skip the other steps. Give your social media audience something worthwhile to talk about.

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Tags: Branding, Marketing Strategy, Social Media Marketing, Content Marketing

INFOGRAPHIC: Guide to Google AdWords

Posted on Wed,Jun 27, 2012 @ 10:00 AM


One of the advantages of paid search advertising is that there is no minimum spend, so you can fit it into your available budget. From Simply Business, here's an interactive, step-by-step guide to setting up and running a Google AdWords account.

Source: Simply Business

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Tags: PPC, Paid Search, Adwords, Google, Infographic

VIDEO: Future of Advertising

Posted on Tue,Jun 26, 2012 @ 10:00 AM


What is the future of advertising? According to Story Worldwide, it's a lot like content marketing. In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.



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Tags: Branding, Brand Awareness, Content Marketing, Video, Advertising

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