Chandler Austin

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INFOGRAPHIC: Social Media Marketing Industry Report

Posted on Mon,Jun 25, 2012 @ 10:00 AM


We recently posted an infographic based on data from Social Media Examiner's survey of more than 3800 marketers about social media marketing. Here's another infographic look at some of that data, from social media guru Patricia Redsicker.



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Tags: Social Media Marketing, Social Media

INFOGRAPHIC: When to Post?

Posted on Fri,Jun 22, 2012 @ 10:00 AM


Want click-throughs on the content you publish? Post it at 3pm on a Wednesday. From Bit.ly and Raka, here's an infographic guide that shows you the most effective times to post content on Facebook or Twitter.



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Tags: Timing, Twitter, Content Marketing, Facebook, Infographic

Promoting Brand Awareness for a Small Business

Posted on Thu,Jun 21, 2012 @ 10:00 AM


Building a brand is about defining for the public who your company is and what sets you apart from your competition. With the rise of digital media, there are more ways than ever to promote your brand. The Savvy B2B Marketing blog has provided 25 economic ideas for brand building. Here are some highlights.
  1. Be Authentic
  2. Be Unique - What sets you apart?
  3. Be Consistent
  4. Choose a Memorable Name - Interesting but simple.
  5. Invest in a Quality Logo Design
  6. Attend Community Events
  7. Know How to Introduce Yourself - Prepare a short elevator pitch.
  8. Comment on Other Blogs - Leaving thoughtful responses can get you noticed.
  9. Promote Others
  10. Guest Post
  11. Create a Strong Website
  12. Use SEO
  13. Create a Branded Facebook Page
  14. Create a Branded Twitter Page
  15. Work Social Networks
  16. Create Unified Marketing Materials - Deliver the same message across all media.
  17. Use Key Colors Consistently - Choose two or three colors and use them consistently.
  18. Use Key Fonts Consistently
  19. Avoid Hard Selling - Don't over-promote.
  20. Send Out Press Releases
  21. Get Interviewed
  22. Showcase Your Work
  23. Answer Questions - Contribute to Q & A sections online.
  24. Be a Speaker
  25. Track Your Online Presence - Set up Google Alerts to track your brand.

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Tags: Branding, Brand Awareness, Marketing Strategy, Social Media Marketing, small business marketing

INFOGRAPHIC: Brand Page Strategy - Google+ vs. Facebook

Posted on Wed,Jun 20, 2012 @ 10:00 AM


Though Google+ has only been around for a year, many business pages are thriving there. While Google+ doesn't have Facebook's reach, it's still a marketing tool to be considered. From Pardot, here's an infographic comparing Google+ and Facebook pages, and tips on formulating a marketing strategy for each.



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Tags: Facebook, Google, Infographic, B2B Internet Marketing, B2B Marketing

VIDEO: State of Social Media in 2012

Posted on Tue,Jun 19, 2012 @ 10:00 AM


Maria Petrescu of Intervistato.com interviews social media guru Brian Solis in this video. They talk about where social media is in 2012, and how it will continue to change society and business.

"It's not about the number of mentions or likes or tweets or comments you have, what matters is the number of mentions or like or tweets or comments you don't have, because that's where the future of business lies."



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Tags: Social Media, Video, Social Media Trends

INFOGRAPHIC: Mobile App or Mobile Site?

Posted on Mon,Jun 18, 2012 @ 10:00 AM


Businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go. From MDG Advertising, here's an infographic that outlines the basics and benefits of a mobile website vs. mobile application.



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Tags: Mobile App, Infographic, Mobile Marketing, Smartphones, Mobile Website

INFOGRAPHIC: The Content Marketing Matrix

Posted on Fri,Jun 15, 2012 @ 10:00 AM


First 10 and Smart Insights have created a matrix for every content marketing goal. One axis measures purchase intent, from "Awareness" to "Purchase". The other axis measures decision style, from "Emotional" to "Rational". This yields the quadrants Entertain, Inspire, Educate and Convince. Different content types have then been plotted to help you choose the best content for your goals and customers.



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Tags: Inbound Marketing, Marketing Strategy, Content Marketing, Infographic

Integrating Social Media and Lead Nurturing

Posted on Thu,Jun 14, 2012 @ 10:00 AM


Lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Since research also shows that social media and purchase decisions are closely linked, it follows that social media offers a natural opportunity for lead nurturing. From Hubspot, here are eight simple ways to combine your lead nurturing and social media marketing.

"Include social follow widgets in lead nurturing emails."
The more points of contact you can have with your leads, the better. Talking to your leads through both email and social  media gives you twice as many opportunities to expose them to content and pull them further down the sales funnel.

"Use social share modules in your emails."
Give your leads the opportunity to share your content with just one click. This can help build your company's social reach while also building a more personal relationship with your leads. Research has also shown that emails with social sharing buttons have a 115% higher click-through rate than emails that don't.

"Add social calls-to-action to thank-you pages."
A landing page should give viewers as many opportunities as possible to further connect with your company.

"Add social widgets in thank-you emails."
The first email a lead receives from you, often a thank you or confirmation email after they've taken advantage of a free offer, is an important point of contact and should include all your social widgets. A lead that follows you on social media is more likely to see other nurturing content that will move them further down the sales funnel.

"Initiate a lead nurturing workflow when a lead mentions your company on Twitter."
Integrated marketing automation can alert you when you're contacted by a lead via social media. This approach ensures leads don't fall through the cracks and utilizes multiple touchpoints.

"Utilize your employee's social media accounts."
Transparency on social media is expected. Prospects want to connect to actual people online. Encourage your employees to be active on social media and share your lead nurturing content to amplify your reach. Give your company a face by making it easy for leads to connect with sales people, and even management, via social media.

"Always respond to social inquiries."
Leads will often turn to social channels for feedback or questions. Unanswered inquiries will result in not only the lead probably not returning to your social channels, but also damage your company's online reputation. Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. to ensure that your leads are getting the attention they deserve.

"Monitor for branded terms that may indicate sales readiness."
Leads use social media to perform their research. Find sales-ready leads by social monitoring for branded terms in your industry.

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Tags: Marketing Automation, Sales Funnel, Social Media Marketing, Social Media, Monitoring Tools, Lead Conversion, Lead Nurturing

INFOGRAPHIC: Scoring Big with Social Media

Posted on Wed,Jun 13, 2012 @ 10:00 AM


B2B marketing professionals are achieving tremendous results with social media marketing, in many cases, better than B2C marketers. Social Media Examiner conducted a survey of more than 3800 marketers to determine where they focus their social media activities, how much time they invest and what the rewards are. From Marketo, here's an infographic that shows the key findings.



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Tags: Social Media Marketing, Social Media, B2B Marketing

VIDEO: The Effect of Ads on SEO

Posted on Tue,Jun 12, 2012 @ 10:00 AM


In this video from Entrepreneur.com, Search Engine Land editor Danny Sullivan talks about how too many ads at the top of a webpage can negatively affect your search rankings. The trick is to strike a balance between ads and your business’s content.



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Tags: Video, SEO, Advertising

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