Use Metrics to Demonstrate the Effectiveness of Social Media

Written by Chandler Austin | Wed,Feb 09, 2011 @ 03:00 PM

If you need to demonstrate the effectiveness of your social media efforts to a boss, colleague, or yourself, keep the following metrics in mind:

  • Upward trends in website traffic, which can be tracked by Google Analytics or tools like HubSpot's Sources Tool.
  • Upward trends in leads.
  • Customers gained from social media.

Further analysis can even determine which social media efforts are the most effective.

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