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Content Mapping Strategy

Written by Chandler Austin | Thu,Feb 10, 2011 @ 04:30 PM
From Connected Marketer, a method for developing a content map. The steps include:
  • Develop buyer personas.
  • Map the interests and concerns of each persona to each stage of the buying process.
  • Audit your existing content to determine areas of need for new content.
  • Offer different delivery methods every piece of content you create.
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