Blog

Lead Generation Trends for 2011

Written by Chandler Austin | Tue,Feb 15, 2011 @ 05:00 PM

A presentation from Dave Green, Director of Best Practices at MECLABS, outlines how to deliver quality leads on a tight budget in the current business environment.

Key Points from the Presentation:
  • B2B marketers overwhelming said that generating high quality leads was their greatest challenge.
  • Lead nurturing and scoring depends on content.
  • Relevant content-nurturing requires good data.
  • Eight of ten marketers give raw leads directly to sales.
  • Sales prospecting costs more than most expect.
  • Lead generation scales sales.
  • Sales-ready leads increase revenue capacity, profits and growth.
  • The right metrics can improve forecasting and drive continuous funnel improvement.
View Original Article and Webinar