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Creative Content Marketing Ideas

Written by Chandler Austin | Fri,Feb 18, 2011 @ 03:00 PM
Content marketing isn't just a blog that makes money. Using your creativity and know-how, you can make something cool, then use it to market a product. From copyblogger.com's Content Marketing 101 series, highlights from their list of 49 content marketing tactics:
  • Content doesn't have to just be online. Many businesses can benefit from sending a paper newsletter to existing customers.
  • Direct mail.
  • White papers.
  • Free e-course delivered via email.
  • Free tele-classes.
  • Build a Facebook page.
  • Compile your best blog posts into a book.
  • Contribute to online forums in your topic area.
  • Convert your best blog post to PowerPoint, then to a YouTube video.
  • Use Twitter for relationship-building.
  • Create a virtual conference with 5 or 6 of the best people in your topic.
  • Create a buyer's guide, but don't make it too self-serving.
  • Collect weird stories from sources your audience normally doesn't encounter and find analogies from them to relate back to your topic.
  • Don't call it a blog. Use a label that resonates with your readers.
  • Review everything.
  • Create a "10 Best" post for a topic subject to information overload.
  • Make an absurd comparison.
Remember to be generous and creative.

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