The Future of Marketing: The Evolution from Demand Generation to Revenue Performance Management
is a free webinar from the B2B Lead Roundtable that explains how companies are using revenue performance management to achieve competitive differentiation.
The Evolution from Demand Generation to Revenue Performance Management from B2B Lead Roundtable on Vimeo.
Revenue Performance Management
- A strategy for managing a company's interactions with buyers through the entire purchase process that enables dramatically more predictable, rapid and profitable revenue growth.
View Original Article and Presentation Slides