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Guide to the Social Media Landscape

Written by Chandler Austin | Thu,Mar 17, 2011 @ 03:00 PM

Consumer acceptance of social media has accelerated quickly, and outpaced digital marketing strategies. However, a social-media strategy has clearly become a marketing must-have. To help with that, CMO.com has mapped the rapidly shifting social media landscape. Download the PDF chart here.



Sites Mapped:
  • Facebook
  • Twitter
  • Flickr
  • LinkedIn
  • YouTube
  • Digg
  • StumbleUpon
  • Reddit
  • Tumblr
Each site is graded Good, Okay or Bad with an explanation, in the following areas:
  • Customer Communication
  • Brand Exposure
  • Traffic to Your Site
  • SEO
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