---
title: Email Marketing Myths
description: Email marketing is rife with myths that stand in direct contrast with best practices.
---

[Blog ](https://www.client-bridge.com/blog)

# [Email Marketing Myths](https://www.client-bridge.com/blog/bid/51887/Email-Marketing-Myths)

 Written by [Staff](https://www.client-bridge.com/blog/author/staff) | Wed,Mar 30, 2011 @ 02:00 PM

From Scott Koegler at the CMO Site, email marketing myths dispelled.

**Myth**: Business emails don't get read on the weekends, so send business-related information only during the week.  
**Reality**: Most business people use the same email address for business and personal correspondence, and read email whenever they like.

**Myth**: Sending frequent emails will lead to people unsubscribing.  
**Reality**: Data shows that the unsubscribe rates between once a month emailing and once a day emailing are insignificant. Timely, topical emails are valued.

**Myth**: Subscribers will pay attention for a long time.  
**Reality**: Reader engagement, measured by click-throughs, averages four months, regardless of how long they stay subscribed. Involvement is more important than subscribers.

**Myth**: Tuesdays at 11:00 a.m. is the best time to send marketing email.  
**Reality**: Sending during business hours actually produces negative results. Send on the weekend, when open rates increase substantially.

**Myth**: Email gets read at the end of the work day.  
**Reality**: If the reader is interested in your email, they'll read it when it fits their schedule, often early in the morning.

**Myth**: Emails are read at desks on computers.  
**Reality**: Eighty percent of readers use mobile devices to read emails. Format your content with mobile devices in mind.

**Myth**: Limit the number of links in an email.  
**Reality**: More links is directly correlated to more click-throughs. Links are assumed to lead to deeper information.

[View Original Article](http://www.thecmosite.com/author.asp?section_id=1260&doc_id=205030)

[View full post](https://www.client-bridge.com/blog/bid/51887/Email-Marketing-Myths)

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