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INFOGRAPHIC: Mobile Marketing

Written by Chandler Austin | Wed,Mar 30, 2011 @ 03:00 PM

Mobile phones have supplanted computers for many users, and marketers need to understand how to reach those customers. From the Microsoft Tag blog, here's an infographic showing the current state of mobile marketing.

Highlights:
  • 75% of the world's 4 billion mobile phones are SMS enabled, and 27% are considered smartphones
  • Mobile Internet use is expected to eclipse desktop Internet use by 2014
  • Half of all local searches are done on mobile devices
  • 86% of mobile Internet users do so while watching TV
  • Americans average 2.7 hours a day socializing on mobile devices
  • 91% of mobile Internet access is to socialize
  • Over one third of Facebook users use Facebook Mobile
  • 50% of Twitter users use Twitter Mobile
  • The most active group in mobile socialization is women from 35 to 54


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