Paid advertising, when targeted well, can be effectively mixed into a content marketing campaign. Facebook ads offer a cost effective way of effective targeting. The Content Marketing Institute has a great, detailed step-by-step guide to developing effective Facebook ads for content marketing.
Step 1: Choose your offer and set up your landing page on your website
Step 2: Set up your tracking URL
Step 3: Decide your spend
Step 4: Set Up Your Facebook Ad
Step 5: Target your ad
Step 6: Check and Adjust
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