INFOGRAPHIC: Calculating Social Media ROI

Written by Chandler Austin | Mon,Jul 16, 2012 @ 03:00 PM

Ignite Social Media has created a method for calculating the return on investment for social media called the purchase equivalency calculator. The method doesn't purport to show a connection between social and sales. Instead, it's a way to compare social media marketing to investment in traditional online advertising. Here's an infographic describing the calculations.

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