Molson filmed five musicians performing "O Canada" using nothing but instruments made from Molson Canadian bottles and cans. Word of mouth marketing expert Andy Sernovitz explains on his blog why this is the type of video that could and should go viral:
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- It's a company marketing video but it doesn't try to "sell".
- It's fun (i.e. you don't have to be edgy).
- It taps into something bigger than the brand.