From JeffBullas.com, here are fifteen mistakes commonly made by marketers inexperienced in managing social business and content marketing presences.
Confusing Your Content with Product TalkContent can relate to your company and its products/services, but the main focus should be to educate and entertain. Few audiences will find a product description to be engaging.
Confusing Your Contacts with Business ConnectionsReal connections are people who have an investment in your content and are much more likely to interact with you and spread the word. Those connections are much more valuable than uninterested "friends", "contacts" or "fans".
Thinking that Having a Blog Means You Are Being HeardParticipation in social media doesn't automatically equate to having an audience. Your blog content likely won't get a lot of initial interest. Beyond publishing your own blog, comment on other blogs, write guest posts, build a following and spread content through as many relevant networks as possible.
Shouting for AttentionDon't repeat the same status update multiple times, or write in all CAPITAL LETTERS. Instead, keep producing good content. It will eventually get noticed.
Confusing Your Contacts with Newsletter SubscribersDon't add someone to an email list unless they specifically register for it, or you've asked their explicit permission to be added.
Fan-BuyingThe best way to build a social media following is by being visible with consistent, good content. Offers that promise fans or followers for cash are a waste of money and time.
Confusing Connections with ConversationsAs a rule, only 1% of participants will create content or start discussions, 9% will response and 90% will do neither.
Confusing Infographic Production with a Social Media StrategyInfographics are a great way to share relevant information in an organized way, but it's only one type of content. You need to have multiple content outlets.
Animal ImagesWhile pictures of animals are the most frequently shared items on many social networks, they won't get you taken seriously as a business.
Confusing Numbers with Real StatisticsBase you insights on real data. Don't choose numbers just to prove a point.
Confusing Statistics with FactsWhen sharing data, understand how it was derived and what it actually means.
Confusing Followers with an AudienceNot everyone who follows you actually listens to you. Focus on direct contact and pay attention to your followers' updates.
Confusing Following with Marketing"Marketing is the careful interaction of different channels, well placed content, connecting and communicating (with the right people) and eventually building relationships to potential customers."
Thinking that Social Media Engagement Means You Have the Attention of the MassesA big network doesn't automatically translate to a large audience. You must actively connect with others before you can expect other people to listen.
Confusing Communication with TalkingMarketing is no longer a one-way street. The days of putting out a marketing message and then waiting on the numbers is over. With social media, you must share information and listen to your audience.
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