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VIDEO: Gamification vs. Discounts

Written by TJ Shroat | Tue,Aug 21, 2012 @ 03:00 PM

From Entrepreneur.com, here's a video from gamification expert Gabe Zichermann about how a business can reduce its reliance on discounts and coupons, and instead build customer loyalty by designing a "gamified experience" around the emotional value of their products and services.




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