---
title: Infographics ROI
description: Some ideas on how to measure the value of infographic publication.
---

[Blog ](https://www.client-bridge.com/blog)

# [Infographics ROI](https://www.client-bridge.com/blog/bid/78042/Infographics-ROI)

 Written by [Staff](https://www.client-bridge.com/blog/author/staff) | Thu,Aug 23, 2012 @ 03:00 PM

Some believe that the creation/publication of marketing content like infographics helps a brand via "engagement". Others believe that content marketing should be measurable and show a proven return on investment (ROI). Measuring the real value of infographics probably lies somewhere in between. You need to be able to justify the internal and external value of infographics as a communication tool, but not every marketing and communication initiative that adds value to an organization can be unequivocally connected to revenue.

Social Media Explorer suggests a way to measure VOI (value of infographics) through a combination of tangible and intangible metrics.

**Tangible Metrics**

- **Awareness** - indications of the exposure you infographics receive across different digital channels
- **Engagement** - indications of how involved your audience is with your infographic content

**Intangible Benefits**

- **External**
- **Internal**

[View Original Article](http://www.socialmediaexplorer.com/social-media-measurement/the-roi-of-infographics/)

[View full post](https://www.client-bridge.com/blog/bid/78042/Infographics-ROI)

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