INFOGRAPHIC: Post-Penguin SEO Checklist

Written by TJ Shroat | Mon,Sep 17, 2012 @ 03:00 PM


Google’s Penguin update was aimed at decreasing search engine rankings of websites that violate Google’s guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, and the deliberate creation of duplicate content. The update has also affected sites not engaged (knowingly) in black-hat SEO. From Search Engine Journal and, here's an infographic on how to do a Penguin-savvy inventory of your site, including:

  • How to perform a Penguin-savvy backlink audit.
  • How to make sure your on-page SEO meets Google’s quality guidelines.
  • How to detect a negative SEO attack early on.

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