---
title: "INFOGRAPHIC: Pay Per Click (PPC) Optimization"
description: An infographic about how to get the most out of a pay per click advertising campaign.
---

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# [INFOGRAPHIC: Pay Per Click (PPC) Optimization ](https://www.client-bridge.com/blog/bid/78919/INFOGRAPHIC-Pay-Per-Click-PPC-Optimization)

 Written by [Staff](https://www.client-bridge.com/blog/author/staff) | Wed,Sep 26, 2012 @ 03:00 PM

 

Pay per click (PPC) is an advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. From Invesp Consulting, here's an infographic that lists the benefits of PPC campaigns, the benefits of optimizing PPC campaigns, and twenty steps for optimizing a PPC campaign.

<http://www.invesp.com/ppc.jpg>

[View Original Article  
](http://www.invesp.com/blog/cro/ppc-campaigns.html)

[View full post](https://www.client-bridge.com/blog/bid/78919/INFOGRAPHIC-Pay-Per-Click-PPC-Optimization)

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