INFOGRAPHIC: Pay Per Click (PPC) Optimization

Written by TJ Shroat | Wed,Sep 26, 2012 @ 03:00 PM


Pay per click (PPC) is an advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. From Invesp Consulting, here's an infographic that lists the benefits of PPC campaigns, the benefits of optimizing PPC campaigns, and twenty steps for optimizing a PPC campaign.

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