INFOGRAPHIC: Engagement Marketing

Written by TJ Shroat | Mon,Oct 08, 2012 @ 03:00 PM


Engagement marketing refers to the marketing strategy of directly involving the customers in a relationship with the brand. For small and medium businesses, engagement marketing is especially important, as so much of their business comes from repeat customers and word-of-mouth referrals. From Constant Contact, here's an infographic that explains why engagement marketing is important, and how social media tools can make it easier.

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