By now, you should understand the importance of mending the traditional rift between sales and marketing.

Organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010. By contrast, companies with poor alignment saw revenues decline by 4%.

Ensure that you are unifying your sales and marketing efforts for remarkable business results. Download our guide to develop a strategic approach to a solid sales and marketing alignment.

By reading this 64-page ebook, you will find out how to:

  • Set up closed-loop reporting
  • Define your funnel stages
  • Implement a service-level agreement (SLA)
  • Track and hold both teams accountable through dashboards & reporting
  • Keep the sales & marketing communication flowing


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