By now, you should understand the importance of mending the traditional rift between sales and marketing.
Organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010. By contrast, companies with poor alignment saw revenues decline by 4%.
Ensure that you are unifying your sales and marketing efforts for remarkable business results. Download our guide to develop a strategic approach to a solid sales and marketing alignment.
By reading this 64-page ebook, you will find out how to:
- Set up closed-loop reporting
- Define your funnel stages
- Implement a service-level agreement (SLA)
- Track and hold both teams accountable through dashboards & reporting
- Keep the sales & marketing communication flowing
