Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. Lead nurturing is the process of systematically communicating with leads in order to educate, qualify and build a relationship until they become "sales ready".
While this process doesn't have to be automated, much of it's power comes from the ability to make lead follow up "systematic". Automated lead nurturing systems can act like a virtual sales rep, developing leads until they demonstrate enough interest to engage with sales.
Below are a few statistics that demonstrate the power of lead nurturing.
These numbers are significant. If you are investing time and/or money generating leads, you might consider lead nurturing as a way to maximize your ROI on those investments.
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