Free Strategy Session

Jack Barry


Recent posts by Jack Barry

1 min read

SEO vs. PPC: Which Should You Use?

By Jack Barry on Fri,Nov 08, 2019 @ 01:29 PM

Should online marketers invest in PPC (pay-per-click advertising) or SEO (search engine optimization)? Each has its place. Use PPC if you have an innovative product that people aren't searching for (because they don't yet know what it is), or if you're gearing up for a launch (SEO takes too much time). If you’re trying to flip a website, however, then SEO makes more sense because PPC benefits tend to fade over time without constant effort. You can also use these methods in tandem, e.g., buy Facebook Ads to build awareness (PPC), but then target keywords through SEO. In short, neither PPC nor SEO is superior. Either can be used depending on the circumstances.

Key Takeaways:

  • Search Engine Optimization can increase traffic by raising your websites rank in search engines.
  • Pay-per-click advertising allows the user to customize ads for particular demographics.
  • Pay-per-click advertising and search engine optimization can be used together for optimal affect.

"The challenging part about SEO is that you can’t pay to appear here. Search engines have algorithms that calculate the quality and relevance of your page and rank you accordingly."

Read more: https://ahrefs.com/blog/seo-vs-ppc/

3 min read

Small Business Marketing Tips: 5 Reasons You Need a Blog

By Jack Barry on Wed,Dec 27, 2017 @ 07:00 AM

You probably have a business website but do you also have a blog? A website is essential for providing customers with essential information such as who you are, what you do, and how to find you. A blog, however, also serves many vital purposes. Blogging gives you an edge in several ways. Here are the five biggest reasons to make a blog part of your small business inbound marketing strategy:

Topics: Blogging Inbound Marketing Business Blogging SEO B2C Marketing Small Business
3 min read

6 Tips for Writing a Clickable CTA

By Jack Barry on Wed,Dec 20, 2017 @ 07:00 AM

Your call to action, or CTA, is one of the most important parts of any blog post, email, or Facebook post. A strong, clickable CTA lets your customers know exactly what action to take after they read your content. In many cases, the decision to join a mailing list, add an app, or even make a purchase is based on a high-quality call to action that helps move the customer through the decision-making process. Getting this essential element of your inbound marketing content right is one of the best ways to encourage your customers to take the actions you want. 

Topics: Social Media Optimization Blogging Inbound Marketing Social Media Marketing Call to Action Facebook marketing CTA
5 min read

Planning an Inbound Marketing Strategy

By Jack Barry on Wed,Dec 06, 2017 @ 07:00 AM

The Inbound Economy:

Topics: Inbound Selling Inbound Sales Inbound Marketing Blog Marketing Social Media Marketing Social Media B2B Internet Marketing Website Marketing Analytics Internet Marketing
3 min read

How to Improve Your Facebook Marketing Strategy

By Jack Barry on Wed,Nov 29, 2017 @ 07:00 AM

You know that you need social media accounts to help you connect more effectively with current customers, bring in new customers, and share information with interested parties. Even if you've had a Facebook profile for years, however, you might not be using your account as effectively as possible. If you want to make the most out of your Facebook marketing strategy, these tips can help. 

Topics: Digital Marketing Facebook Facebook marketing Digital Marketing Strategy
2 min read

CRM - What It Is and Why It's Important for Your Business

By Jack Barry on Thu,May 26, 2016 @ 08:03 AM

CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data. That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors.

Topics: CRM
2 min read

Buyer Personas - What Are They, and Why Do They Matter?

By Jack Barry on Thu,May 26, 2016 @ 06:50 AM

If you want your company to be successful, you have to have good SEO and you have to appeal to potential buyers. Among the best ways to get buyers interested in what you can offer them is to understand who they are and what they need from you. That is done through the creation of buyer personas. These are generalized representations of fictional customers, and where those customers may be in the buying process. For example, you may have buyers who are just starting to ask questions, buyers in the middle stages of the purchase process, and buyers who are ready to buy and have made their decision.

Topics: buyer personas SEO
2 min read

Beginner's Guide to Choosing an Internet Marketing Vendor for Small Business

By Jack Barry on Tue,Feb 23, 2016 @ 11:00 AM

You’ve done your research, you’ve recognized the trend, and have chosen your moment strategically, you’ve decided now is the time to enlist an internet marketing vendor for your small business. As a small business, you need to make sure you use your money efficiently and effectively. So before scouring the internet for an internet marketing consultant Houston, check out this beginner’s guide to choosing an internet marketing vendor. It will lead you through the four major questions to start your selection process: what services do they provide? What is their pricing structure? What are the engagement and contract terms? How much experience does the vendor have? 

Topics: Digital Marketing small business marketing
2 min read

Small Business Marketing Strategies for 2016

By Jack Barry on Wed,Feb 17, 2016 @ 01:29 PM

Every year, it’s important to reevaluate your marketing strategy in Houston. Everyone wants to stay on the cutting edge, but how can you, as a small business? We’re here to show to you 2016 is actually set-up very well for small businesses to join, and even innovate the current marketing best practices, and make a huge impact on your business' bottom line.  

Topics: small business marketing
3 min read

HubSpot Reveals New Tools to Accelerate Sales

By Jack Barry on Tue,Sep 16, 2014 @ 04:00 PM

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing.   As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”

Topics: CRM HubSpot