Your call to action, or CTA, is one of the most important parts of any blog post, email, or Facebook post. A strong, clickable CTA lets your customers know exactly what action to take after they read your content. In many cases, the decision to join a mailing list, add an app, or even make a purchase is based on a high-quality call to action that helps move the customer through the decision-making process. Getting this essential element of your inbound marketing content right is one of the best ways to encourage your customers to take the actions you want.
Search engine optimization (SEO) is the process of streamlining a website to focus on the exact message (i.e. keywords) that you want to show to the world. Social media can also be optimized (SMO) to pull in the exact traffic that you want. From Inmotion Hosting, here's a detailed infographic of the tools you can use to optimize your social media messaging.
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