1 min read

The Evolution of Local Search

By TJ Shroat on Thu,Jan 24, 2013 @ 10:00 AM

Topics: FourSquare Location-based Marketing Local SEO Local Business Marketing
1 min read

INFOGRAPHIC: How to Get Check-Ins

By TJ Shroat on Fri,Aug 24, 2012 @ 10:00 AM

The number of customers using social location applications on their smartphones, like Foursquare, Yelp, and Facebook, is small but growing. From Intuit, here's an infographic on how to encourage your customers to check-in with these applications and drive more traffic to your location.

Offer a Special - Reward loyal customers and attract new ones with a discount for frequent or first-time check-ins.
Encourage Groups - Create a special that unlocks for large party check-ins.
Don't Give it Away - Consider perks other than discounts or freebies.

3 Tips to Get Your Customers to “Check In” [INFOGRAPHIC]

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Topics: Social Business FourSquare Location-based Marketing Social Location Google Local Local Business Marketing Facebook Infographic

VIDEO: Using Gamification to Engage with Customers

By Chandler Austin on Tue,Jun 05, 2012 @ 10:00 AM

In this video from Entrepreneur.com, gamification expert Gabe Zichermann talks about how retail businesses can benefit from adding gaming elements to their marketing efforts.

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Topics: Gamification FourSquare Location-based Marketing Local Business Marketing Retail Marketing Video
1 min read

INFOGRAPHIC: Website Gamification

By Chandler Austin on Tue,May 01, 2012 @ 10:00 AM

Gamification is the concept of applying game-design thinking to non-game contexts to make them more fun and engaging. Gamification can be used to encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading content. According to gamification expert Gabe Zichermann, you don't need to be a professional game designer to take advantage of this technology on your website. In this short video on Entrepreneur.com, he lists some startups that can simplify the gamification process.


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Topics: Gamification Website Design FourSquare Video Website Marketing

VIDEO: World of Social Media 2011

By Chandler Austin on Tue,Nov 29, 2011 @ 10:00 AM

From VideoInfographics.com, here's a video with the latest facts and figures about social media.

Watch on YouTube

Topics: FourSquare Twitter Facebook Google Google YouTube Video LinkedIn
1 min read

Trends in Social Media

By Chandler Austin on Tue,Nov 22, 2011 @ 10:00 AM

Social media guru Jeff Bullas predicts some trends in the field on his blog.

"Social Mobile"
Smart phones with high speed Internet have altered society. Facebook and Twitter apps let people interact with their social networks from anywhere.

"Socialization of Search"
Increasingly, Google and Bing take social networks into account (social signals) when tweaking their search algorithms.

"Geo-Targeting of Social Media Marketing"
Smart phones also allow for local "check-in" applications like FourSquare and Google Places. Location-based marketing is now possible.

"Social Commerce"
You can now shop on social networks like Facebook without leaving the site.

"Social Gaming"
Easy to use games integrated into social networks have started to generate significant revenue from casual players.

"Global Magazine Super Blogs"
Traditional print media, and their online presences, receive far less traffic than global blogs like the Huffington Post. Blogs on a variety of topics attract millions of readers each month.

"Global Micro Niche Business"
Geography, technology and distance no longer restrict niche industries, which can now become multi-million dollar businesses. Even more so than the Internet, social networks enable this success.

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Topics: Social Gaming FourSquare Social Media Marketing Twitter Social Media Facebook Google Google Social Media Trends
2 min read

Creating a Branded Foursquare Page

By Chandler Austin on Thu,Sep 01, 2011 @ 10:00 AM

Foursquare, a location-based social media application, has grown steadily and begun partnering with several major brands.  

"Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smartphone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit and surfacing relevant suggestions about nearby venues." - Foursquare website

Foursquare now allows businesses to create a page to interact with fans & customers. From Social Media Explorer, here are some tips for creating a Foursquare business page.

Read the Guides
Find the basic guide here.

Look for Examples in the Page Gallery
Find inspiration by viewing one of the many pages created by other businesses. Keep in mind also that your Foursquare page URL uses your Twitter name, so associate a business Twitter account.

Twitter Dependent
You are required to connect a Twitter account to it in order to create the pages.

Use Images
Images will draw attention to tips you include on the page and extend your brand.

Complete Your Profile
Foursquare is another place on the Internet for people to find your business. Add as much information as you can, including your logo and links to your website, blog or social accounts.

Connect to Facebook
Great fodder for your Facebook page and will likely attract many of your Facebook fans to follow your new Foursquare page.

Share the Responsibility
Add another person to the account to contribute, manage and monitor the page. You can add someone using their Twitter name, email, phone number or Foursquare user ID.

Show Your Page
In order to make your tips visible Foursquare users will have to go to your page and click “Follow”. Add a link directly to your Foursquare page anywhere that you link to your social profiles like your blog, web site, or Facebook page.

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Topics: FourSquare Location-based Marketing Local Business Marketing

Foursquare Growth

By Chandler Austin on Fri,Jul 01, 2011 @ 10:00 AM

To celebrate exceeding 10 million members, Foursquare released an infographic that shows the growth of the location based marketing company.

Foursquare 10 million resized 600

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Topics: FourSquare Location-based Marketing Local Business Marketing Social Media Marketing Infographic

INFOGRAPHIC: Social Location Apps

By Chandler Austin on Mon,May 09, 2011 @ 10:00 AM

Digital services company Beyond created the following infographic which looks at social location applications.

social loco infographic vSCREEN resized 600

View Original Article

Topics: FourSquare Location-based Marketing Social Location Infographic Mobile Marketing


By Chandler Austin on Wed,Apr 20, 2011 @ 10:30 AM

Topics: FourSquare Location-based Marketing Infographic


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