INFOGRAPHIC: Leveraging Offline Tactics to Help Online Marketing

By TJ Shroat on Fri,Apr 19, 2013 @ 10:00 AM

Topics: Inbound Marketing Infographic Customer Engagement

INFOGRAPHIC: Omnichannel Customer Loyalty

By TJ Shroat on Wed,Apr 17, 2013 @ 10:00 AM

Topics: Metrics Social Media Marketing Customer Satisfaction Customer Engagement

INFOGRAPHIC: Maximizing Twitter Engagement

By TJ Shroat on Mon,Apr 15, 2013 @ 10:00 AM

Topics: Twitter Infographic Customer Engagement

VIDEO: Keeping Digital Marketing Personal

By TJ Shroat on Tue,Mar 12, 2013 @ 10:00 AM

Topics: Marketing Strategy Social Media Marketing Video Customer Engagement

VIDEO: Growing a Business

By TJ Shroat on Tue,Oct 09, 2012 @ 10:00 AM

Topics: Lead Generation Video Lead Nurturing Customer Engagement
2 min read

Reasons People Don't Trust Companies

By TJ Shroat on Thu,Aug 02, 2012 @ 10:00 AM

Building trust may be the most important way to gain customers. And yet, many companies come across as untrustworthy, without knowing it. From Hubspot, here's a list of 21 ways that companies get in their own way by appearing untrustworthy.

Erratic Website Design
Messy sites are perceived as symptomatic of a messy company. Distracting, cluttered or slow loading sites can also evoke fears of viruses.

No Way to Contact Someone
Not offering contact information gives the impression that you're willing to take a customer's money, but not willing talk to them.

No Pricing Information Available
Give visitors at least a general idea of the cost of your products or services. Otherwise, customers will assume you are only trying to sell to them.

Vague Copy
If customers don't understand what you're trying to say, they will assume you are being deliberately evasive.

Spelling/Grammar Errors
Spelling and grammar mistakes indicate a lack of professionalism.

Writing for SEO, Not for People
Search terms used in writing need to make sense to actual humans.

Lack of Thought Leadership
Build credibility and authority through quality content.

Bait and Switch
Represent your content and offers fairly and accurately.

Overly Personal Form Fields
Don't ask for personal information from leads unless the reason is apparent.

No Visible Privacy Policy
Let leads and customers know that you won't share their information with third-parties.

No Organizations Vouch for You
E-commerce sites and service businesses need to demonstrate legitimacy via third-party badges like BBB, VeriSign and TRUSTe.

No Customers Promoting You
Customer testimonials can convince leads and prospects that you're safe.

Bad Online Reviews
Monitor and address negative online reviews.

No Social Presence
As social media has become ubiquitous, companies with no presence don't look savvy or organized.

Not Engaging in Social Media Conversations
Maintaining a social media presence means answering questions and having conversations.

Take an apologetic approach to social media disagreements.

Emailing People That Didn't Opt-In
Avoid being seen as a spammer by only emailing leads that have requested emails from you.

Unsubscribing from Email Is Difficult
"Unsubscribe" buttons in emails are a legal requirement. Make them easy to find and make sure they work.

Poorly Targeted Email Content
Poorly targeted email content makes people feel like a sales target.

Emails That Always Trigger SPAM Filters
Make sure you're optimizing your emails for the inbox.

Be Excellent to Others
Build trust by proactively showing customer, fan and employee positive feedback.

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Topics: Content Marketing Lead Generation Lead Nurturing Customer Satisfaction Customer Engagement

INFOGRAPHIC: Social Customer Relationship Management

By Chandler Austin on Mon,May 14, 2012 @ 10:00 AM

CRM (customer relationship management) is a system used by companies to collect and manage data relating to their customers. Increasingly, "social customers" want to interact with companies in new and different ways. From Our Social Times, here's an infographic about how social CRM differs from traditional CRM.

Social Customer Relationship Management resized 600

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Topics: Social Customer CRM Infographic Customer Engagement

VIDEO: Turning Facebook Fans into Paying Customers

By Chandler Austin on Tue,Mar 20, 2012 @ 10:00 AM

From Mikal Belicove of Entrepreneur Magazine, here's a short video about how to engage with Facebook fans and provide content that will add value and convert them into customers.

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Topics: Content Marketing Facebook Video Lead Conversion Customer Engagement
1 min read

Using Social Media for Instant Feedback

By Chandler Austin on Thu,Feb 02, 2012 @ 10:00 AM

Social media gives inbound marketers quick feedback that can be turned around to further business objectives. From Hubspot, here are seven ways to leverage your social networks to meet marketing and business goals.

Collect Product Feedback
New product introduction results in a lot of feedback, some of it pointing out legitimate user experience and design issues. You can also solicit feedback from trusted sources prior to launch. Social media networks typically include current customers, prospects, target customers, and industry influencers.

Host a Focus Group
Social media is effective at segmenting focus groups. Google+ circles can segment by industry or location.

Conduct Surveys and Polls
Request that members of your social network share their opinions via surveys or polls. Link participation to a reward.

Ask Industry Experts
Social media is used by many to expand and strengthen their networks. Take advantage of that be getting answers from the best in your networks.

Source Blog Content
Develop topic ideas be soliciting your network for common challenges that they face.

Develop Personas
Developing personas is a crucial part of a successful inbound marketing strategy. Question your social networks to narrow down your audience and create a persona.

Monitor Brand Mentions
Monitor both your brand and the competition. Offer customer support and feedback, regardless of whether they contacted you.

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Topics: Social Media Marketing Social Media Customer Engagement

INFOGRAPHIC: Social Content Marketing

By Chandler Austin on Fri,Jan 27, 2012 @ 10:00 AM

From the ODM Group, here's an infographic that explains how content marketing can improve your search rankings and help you engage with customers.

Social Content Marketing resized 600

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Topics: Content Marketing Social Media Infographic SEO Customer Engagement


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