Ron Fink, partner at Strategic Marketing Solutions, discusses Inbound Marketing on the Hubspot Blog. Strategic Marketing Solutions had to adapt to the disruptive technologies of the digital revolution in order to continue to provide engaging, measurable and profitable marketing solutions for their customers. They embraced the inbound marketing process: Get Found --> Convert --> Analyze.
Benefits of Inbound Marketing:
- Consumer Engagement - Enables the customers to interact not only with the company or brand, but also with each other.
- Consumer Empowerment - Gives consumers a voice and leverages that voice for innovation.
- Results Measurement - Inbound marketing system has an established set of performance analytics to gauge success.
- Digital Asset Integration - Enhances the consumer experience throughout the buying process.
- Resource Efficiencies - Allocates marketing resources to provide the greatest return.
- Organizational Connectivity – Functional areas within an organization can work seamlessly.