6 Benefits of Inbound Marketing

Posted on Mon,Feb 28, 2011 @ 10:00 AM

Ron Fink, partner at Strategic Marketing Solutions, discusses Inbound Marketing on the Hubspot Blog. Strategic Marketing Solutions had to adapt to the disruptive technologies of the digital revolution in order to continue to provide engaging, measurable and profitable marketing solutions for their customers. They embraced the inbound marketing process: Get Found --> Convert --> Analyze.

Benefits of Inbound Marketing:
  1. Consumer Engagement - Enables the customers to interact not only with the company or brand, but also with each other.
  2. Consumer Empowerment - Gives consumers a voice and leverages that voice for innovation.
  3. Results Measurement - Inbound marketing system has an established set of performance analytics to gauge success.
  4. Digital Asset Integration - Enhances the consumer experience throughout the buying process.
  5. Resource Efficiencies - Allocates marketing resources to provide the greatest return.
  6. Organizational Connectivity – Functional areas within an organization can work seamlessly.
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Tags: Inbound Marketing, strategic marketing consulting, HubSpot

The Strategic Marketing Plan - It's a Framework

Posted on Mon,Nov 30, 2009 @ 12:01 PM

It's hard to believe but 2010 is right around the corner.  And many companies are working on their budgets and plans for next year.  If this is you, just remember that there is a framework for creating your strategic marketing plan.  It can be very easy to get lost in the process when you start thinking about goals, campaigns, budgets, messaging, vendors...and the list goes on. 

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Tags: B2B Lead Generation, strategic marketing planning, strategic marketing consulting

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