3 min read

6 Tips for Writing a Clickable CTA

By Jack Barry on Wed,Dec 20, 2017 @ 07:00 AM

Your call to action, or CTA, is one of the most important parts of any blog post, email, or Facebook post. A strong, clickable CTA lets your customers know exactly what action to take after they read your content. In many cases, the decision to join a mailing list, add an app, or even make a purchase is based on a high-quality call to action that helps move the customer through the decision-making process. Getting this essential element of your inbound marketing content right is one of the best ways to encourage your customers to take the actions you want. 

Topics: Social Media Optimization Blogging Inbound Marketing Social Media Marketing Call to Action Facebook marketing CTA
1 min read

SLIDESHOW: Upgrade Your Social Media Marketing

By TJ Shroat on Thu,May 23, 2013 @ 10:00 AM

Topics: Marketing Strategy Social Media Marketing Call to Action
1 min read

SLIDESHOW: Clickable Calls-to-Action Tips

By TJ Shroat on Thu,Apr 18, 2013 @ 10:00 AM

Topics: Inbound Marketing Call to Action

INFOGRAPHIC: Pay Per Click (PPC) Optimization

By TJ Shroat on Wed,Sep 26, 2012 @ 10:00 AM

Topics: ROI PPC Marketing Strategy Call to Action Advertising
1 min read

Creating an Inbound Marketing Plan

By Chandler Austin on Thu,Jul 12, 2012 @ 10:00 AM

Outbound marketing requires you to invest time and money in attracting new customers one at a time, via techniques like cold calling, pay-per-click advertising and media buys. But as prospects are exposed to more and more sales messages on a daily basis, outbound marketing has become less and less effective. As a result, inbound marketing, the process  by which you build and distribute valuable content that enables new customers to find out about your business without direct involvement on your part, has become more popular. From Entrepreneur.com, here's a five step guide for starting an inbound marketing campaign.

Identify Your Target Customers
Before you can drive visitors to your website, you need to determine what type of customer you'd like to reach. The more specific your target audience, the better, as you'll be able to tailor your content to their interests. Do a thorough analysis of the types of customers you have attracted in the past.

Set Your Desired Action
Once you've determined your audience, decide what you want them to do when they visit your site by setting up a call to action. This will depend on your business goals. Examples include making a purchase, subscribing to an email list or sharing your inbound marketing content.

Create Your Viral Campaign Pieces
Include content in your campaigns that can be easily shared via social networks. This can be text-based articles, infographic images or video, to name a few. Produce content types geared toward the way your target audience behaves online. Always include your calls to action.

Get Social
Distribute your content on the social networks where your target audience is most active. Your content is more likely to be shared if you are a valued, engaged member of your chosen social communities. Therefore, interact with those communities and share content beyond your own marketing pieces. After building trust within a community, ask power users to share your content.

Measure Your Inbound Marketing Success Rate
Make your goals measurable, whatever they are. It's always helpful to know which of your marketing actions drove a visitor to your site, for example. Google Analytics can be a useful tool in determining whether your efforts are working.

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Topics: Outbound Marketing Inbound Marketing Content Marketing Call to Action
1 min read

Why Isn't My Content Marketing Strategy Working?

By Chandler Austin on Thu,Mar 29, 2012 @ 10:00 AM

Creating great content is the best way to generate quality leads for a business. But producing great content isn't always easy. Sarah Golinger of Hubspot, guest blogging on {grow}, gives seven reasons your content strategy might not be as effective as it could be.

Targeting the Wrong Audience
Targeting is especially important in content marketing. For someone to check out your content, it needs to fulfill a desire or interest for them. The starting point for your content marketing should be determining what your desired audience is looking for.

Repetitive/Boring Content
Content needs to be both valuable and interesting. Look to industry news, updates and trends for fresh content ideas.

Not Enough Variety in Content Formats
Keep things fresh with different formats, like blog posts, ebooks, webinars, videos, infographics, and social media updates.

Too Promotional
While your goal is to get customers, your content needs to be focused on providing educational information. Being an industry thought leader builds trust. It's difficult to build trust if your content always contains a sales pitch.

Your Content Isn't Visible
Interesting, useful content won't help you if no one reads it. Tell people about your content through multiple channels like email, landing pages, Facebook, Twitter, Google+, LinkedIn, etc.

Not in the Right Channels
Use analytics to understand which content distribution channels are the most effective at driving traffic and leads. Concentrate on those channels that your target audience inhabits.

Not Including Calls-to-Action
While you don't want to be overly promotional, give readers a clear indication of how they can learn more about your business offerings.

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Topics: Inbound Marketing Content Marketing Lead Generation Landing Page Call to Action

INFOGRAPHIC: Landing Pages

By Chandler Austin on Mon,Dec 05, 2011 @ 10:00 AM

From 3C Media, here's an infographic about how to build landing pages to capture leads.

Landing Pages resized 600

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Topics: Infographic Lead Generation Landing Page Call to Action


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