INFOGRAPHIC: Pay Per Click (PPC) Optimization

Posted by Wed,Sep 26, 2012 @ 10:00 AM


Pay per click (PPC) is an advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked. From Invesp Consulting, here's an infographic that lists the benefits of PPC campaigns, the benefits of optimizing PPC campaigns, and twenty steps for optimizing a PPC campaign.

How to Optimize your PPC Campaigns

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Tags: ROI, PPC, Marketing Strategy, Call to Action, Advertising

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