INFOGRAPHIC: Tying Marketing to Business Results

By TJ Shroat on Mon,Feb 04, 2013 @ 10:00 AM

Topics: Marketing Strategy Infographic Marketing Analytics

INFOGRAPHIC: B2B Marketing Analytics

By TJ Shroat on Wed,Aug 15, 2012 @ 10:00 AM

From G2M Solutions, here's an infographic on how marketers can demonstrate the return on investment from their business to business marketing campaigns.

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Topics: Metrics Infographic B2B Internet Marketing B2B Marketing Analytics Marketing Analytics
1 min read

Social Media Automation Mistakes

By TJ Shroat on Thu,Aug 09, 2012 @ 10:00 AM

Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.

Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation.

Too Much Automation
Overuse of social media automation is probably the most common complaint against it. Find the rate balance of updates for each of the networks in which you participate. Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates.

Failing to Leave Room for Last Minute Updates
Unexpected things will come up that you will want to share. Make sure your scheduled updates aren't so frequent that you can't insert timely updates.

Setting and Forgetting It
Remember that you are automating only your updates. You still have to monitor the discussion around your content and answer any questions/response.

Outsourcing without Setting Expectations
If you outsource your social media, make sure the agency understands your expectations for targeting, frequency and monitoring.

Robotic Updates
Spend some time crafting your updates to infuse some personality into them.

Stale Content
Great content that interests your audience will make the fact that you scheduled it in advance irrelevant.

Bad Timing
Schedule your updates at times that make sense for your audience. And obviously, schedule time sensitive offers accordingly.

One-Size-Fits-All Scheduling
Each social network has its own guidelines, tone and audience. Schedule according to the nuances of your networks.

Not Measuring Results
To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best.

Not Adding Share Links
Make it easy for your audience to share your content and expand your reach.

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Topics: Marketing Automation Social Media Marketing Social Media Marketing Analytics
1 min read

Apps for Online Marketers

By TJ Shroat on Thu,Jul 26, 2012 @ 10:00 AM

Improving SEO requires constant vigilance. Julia Peterson, writing on, reports on several smartphone applications that allow you to monitor multiple variables at once, from any location.

Raven Tools
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Raven has a comprehensive toolkit covering many SEO indicators, including social mentions and a clearer connection between marketing expenses and revenue impact. The app is free, though you will need a Raven subscription to get the full use of the tool.

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Allows you to skim rankings like Blog Worth, Google, Technorati Authority, Alexa, MSN/Yahoo! Indexed pages, and Google Indexed pages. You can also examine indicators over time and monitor competitors.

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Ego is a good way to streamline analysis from multiple analytical tools. While the analysis isn't deep, it does give a birds-eye view of Twitter followers, feed subscriptions, and pageviews across multiple platforms.

Google Analytics
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This app provides a broad, detailed picture of your sites. It covers things like average time spent on your site, page views per visitor, percentage of repeat visitors, where visitors come from, and who referred them. This is perhaps the best standalone tool available and one of the few options for Android users.

Link Juice
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The app is good for locating and diagnosing performing pages, thus allowing you to focus your efforts on successful practices.

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Topics: Mobile App Marketing Strategy SEO Marketing Analytics

INFOGRAPHIC: Effective B2B Marketing Dashboards

By Chandler Austin on Fri,Jun 08, 2012 @ 10:00 AM

A marketing dashboard is a software interface for visualizing and understanding a marketing campaign. The data summarized on a dashboard can guide decision making and track progress. From Marketo, here's an infographic on how to optimize your social media dashboard.

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Topics: Marketing Automation Dashboard Marketing Strategy Metrics Monitoring Tools Marketing Analytics

INFOGRAPHIC: Social Analytics

By Chandler Austin on Fri,May 04, 2012 @ 10:00 AM

Social analytics is defined as a business discipline that aggregates and analyzes online conversations and social activity generated by brands across social channels. From Social Media Today, here's an infographic about how social analytics can yield intelligence that can then be applied to improve brand awareness, marketing and sales effectiveness, and customer satisfaction.

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Topics: Marketing Strategy Metrics Social Media Marketing Social Media Infographic Analytics Marketing Analytics
1 min read

Making Marketing Analytics Actionable

By Chandler Austin on Thu,Mar 08, 2012 @ 10:00 AM

Analytics can tell you whether or not your marketing efforts are paying off. But according to Hubspot, the true value of analytics isn't what they tell you about your past marketing initiatives, but instead, what they tell you about how to adapt and improve your marketing efforts. Here are nine ways to make marketing analytics actionable.

Identify Blog Topics
Analytics can tell you what blog topics resonate with your audience. Create more content for your desired marketing personas.

SEO Refinement
Analytics allow you to determine which keywords have driven the most traffic, leads, and customers for your business. Target other long-tail keyword variations based on high performing keywords.

Prioritize Social Media Sites
Analytics can tell you which social media sites are generating leads and converting leads into customers.

Determine Email Frequency
Analytics can help you determine optimal email sending frequency. Test to see if increased emails result in more conversions or if fewer emails reduce unsubscribers.

Lead Nurturing Content
Analytics can determine which landing pages and marketing offers have the highest conversion rates.

Segment Email Communications
Emails that have been tailored to specific audiences through segmentation get 50% more clicks than their counterparts, according to a MarketingSherpa report. Analytics can help segment your email audience by geography, industry, content, point in the sales cycle, etc.

Improve Calls-to-Action
Analyze the click-through rates of your calls-to-action and the conversion rates of landing pages and tweak both accordingly.

Prioritize Leads
Use analytics to set up a lead scoring program and identify which criteria make for a marketing qualified lead.

Marketing Channel Focus
Use analytics to see which marketing channels (i.e. social media vs. email vs. SEO vs. blogging vs. paid search vs. other channels) are the most effective at generating customers.

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Topics: Marketing Strategy Content Marketing Lead Nurturing Lead Scoring Marketing Analytics

INFOGRAPHIC: The Future of Marketing Analytics

By Chandler Austin on Fri,Feb 03, 2012 @ 10:00 AM

From Imagine Technology Group, here's an infographic about how tools like mass customization and integrated marketing communications have caused more companies to focus on marketing analytics.

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Topics: Marketing Strategy Infographic Web Analytics Marketing Analytics


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