---
title: Social Media Automation Mistakes
description: Pitfalls to avoid if you automate your social media updates.
---

[Revenue Acceleration & Growth Marketing](https://www.client-bridge.com/blog) » Latest Articles

[ Categories ](https://www.client-bridge.com/blog/bid/77687/Social-Media-Automation-Mistakes#)

- [Infographic](https://www.client-bridge.com/blog/topic/infographic)
- [Social Media Marketing](https://www.client-bridge.com/blog/topic/social-media-marketing)
- [Marketing Strategy](https://www.client-bridge.com/blog/topic/marketing-strategy)
- [Content Marketing](https://www.client-bridge.com/blog/topic/content-marketing)
- [SEO](https://www.client-bridge.com/blog/topic/seo)
- [Social Media Trends](https://www.client-bridge.com/blog/topic/social-media-trends)
- [Inbound Marketing](https://www.client-bridge.com/blog/topic/inbound-marketing)
- [Social Media](https://www.client-bridge.com/blog/topic/social-media)
- [Video](https://www.client-bridge.com/blog/topic/video)
- [Facebook](https://www.client-bridge.com/blog/topic/facebook)
- [Mobile Marketing](https://www.client-bridge.com/blog/topic/mobile-marketing)
- [Search Engine Marketing](https://www.client-bridge.com/blog/topic/search-engine-marketing)
- [Twitter](https://www.client-bridge.com/blog/topic/twitter)
- [small business marketing](https://www.client-bridge.com/blog/topic/small-business-marketing)
- [Blogs](https://www.client-bridge.com/blog/topic/blogs)
- [B2B Marketing](https://www.client-bridge.com/blog/topic/b2b-marketing)
- [Google](https://www.client-bridge.com/blog/topic/google)
- [Metrics](https://www.client-bridge.com/blog/topic/metrics)
- [B2B Lead Generation](https://www.client-bridge.com/blog/topic/b2b-lead-generation)
- [B2B Internet Marketing](https://www.client-bridge.com/blog/topic/b2b-internet-marketing)
- [Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)
- [Email Marketing](https://www.client-bridge.com/blog/topic/email-marketing)
- [Lead Generation](https://www.client-bridge.com/blog/topic/lead-generation)
- [Smartphones](https://www.client-bridge.com/blog/topic/smartphones)
- [Lead Nurturing](https://www.client-bridge.com/blog/topic/lead-nurturing)
- [HubSpot](https://www.client-bridge.com/blog/topic/hubspot)
- [Word of Mouth Marketing](https://www.client-bridge.com/blog/topic/word-of-mouth-marketing)
- [Advertising](https://www.client-bridge.com/blog/topic/advertising)
- [YouTube](https://www.client-bridge.com/blog/topic/youtube)
- [Website Marketing](https://www.client-bridge.com/blog/topic/website-marketing)
- [LinkedIn](https://www.client-bridge.com/blog/topic/linkedin)
- [ROI](https://www.client-bridge.com/blog/topic/roi)
- [Local Business Marketing](https://www.client-bridge.com/blog/topic/local-business-marketing)
- [Lead Management](https://www.client-bridge.com/blog/topic/lead-management)
- [Location-based Marketing](https://www.client-bridge.com/blog/topic/location-based-marketing)
- [Marketing Trends](https://www.client-bridge.com/blog/topic/marketing-trends)
- [Pinterest](https://www.client-bridge.com/blog/topic/pinterest)
- [Lead Conversion](https://www.client-bridge.com/blog/topic/lead-conversion)
- [Videos](https://www.client-bridge.com/blog/topic/videos)
- [Website Optimization](https://www.client-bridge.com/blog/topic/website-optimization)
- [PPC](https://www.client-bridge.com/blog/topic/ppc)
- [Customer Engagement](https://www.client-bridge.com/blog/topic/customer-engagement)
- [FourSquare](https://www.client-bridge.com/blog/topic/foursquare)
- [Small Business Trends](https://www.client-bridge.com/blog/topic/small-business-trends)
- [Digital Marketing](https://www.client-bridge.com/blog/topic/digital-marketing)
- [Entrepreneurship](https://www.client-bridge.com/blog/topic/entrepreneurship)
- [Keyword Research](https://www.client-bridge.com/blog/topic/keyword-research)
- [SMB Lead Generation](https://www.client-bridge.com/blog/topic/smb-lead-generation)
- [Website Design](https://www.client-bridge.com/blog/topic/website-design)
- [Monitoring Tools](https://www.client-bridge.com/blog/topic/monitoring-tools)
- [marketing automation software](https://www.client-bridge.com/blog/topic/marketing-automation-software)
- [Customer Satisfaction](https://www.client-bridge.com/blog/topic/customer-satisfaction)
- [Link Building](https://www.client-bridge.com/blog/topic/link-building)
- [Marketing Analytics](https://www.client-bridge.com/blog/topic/marketing-analytics)
- [strategic marketing planning](https://www.client-bridge.com/blog/topic/strategic-marketing-planning)
- [Bing](https://www.client-bridge.com/blog/topic/bing)
- [Branding](https://www.client-bridge.com/blog/topic/branding)
- [Call to Action](https://www.client-bridge.com/blog/topic/call-to-action)
- [Customer Service](https://www.client-bridge.com/blog/topic/customer-service)
- [Editorial Calendar](https://www.client-bridge.com/blog/topic/editorial-calendar)
- [PR](https://www.client-bridge.com/blog/topic/pr)
- [Startup](https://www.client-bridge.com/blog/topic/startup)
- [Thought Leadership](https://www.client-bridge.com/blog/topic/thought-leadership)
- [Analytics](https://www.client-bridge.com/blog/topic/analytics)
- [CRM](https://www.client-bridge.com/blog/topic/crm)
- [Groupon](https://www.client-bridge.com/blog/topic/groupon)
- [Infographics](https://www.client-bridge.com/blog/topic/infographics)
- [Lead Scoring](https://www.client-bridge.com/blog/topic/lead-scoring)
- [Mobile Website](https://www.client-bridge.com/blog/topic/mobile-website)
- [Social Commerce](https://www.client-bridge.com/blog/topic/social-commerce)
- [Social Gaming](https://www.client-bridge.com/blog/topic/social-gaming)
- [Web Analytics](https://www.client-bridge.com/blog/topic/web-analytics)
- [Yahoo!](https://www.client-bridge.com/blog/topic/yahoo)
- [small business Internet Marketing](https://www.client-bridge.com/blog/topic/small-business-internet-marketing)
- [Conversion Testing](https://www.client-bridge.com/blog/topic/conversion-testing)
- [Conversions](https://www.client-bridge.com/blog/topic/conversions)
- [Demand Generation](https://www.client-bridge.com/blog/topic/demand-generation)
- [Gamification](https://www.client-bridge.com/blog/topic/gamification)
- [Guest Blogging](https://www.client-bridge.com/blog/topic/guest-blogging)
- [Lead Generation Software](https://www.client-bridge.com/blog/topic/lead-generation-software)
- [SMS Marketing](https://www.client-bridge.com/blog/topic/sms-marketing)
- [Sales Funnel](https://www.client-bridge.com/blog/topic/sales-funnel)
- [Social Customer](https://www.client-bridge.com/blog/topic/social-customer)
- [Viral](https://www.client-bridge.com/blog/topic/viral)
- [Engagement](https://www.client-bridge.com/blog/topic/engagement)
- [Innovation](https://www.client-bridge.com/blog/topic/innovation)
- [Sales 2.0](https://www.client-bridge.com/blog/topic/sales-20)
- [Social Business](https://www.client-bridge.com/blog/topic/social-business)
- [Social Discovery](https://www.client-bridge.com/blog/topic/social-discovery)
- [Website Development](https://www.client-bridge.com/blog/topic/website-development)
- [Website Promotion](https://www.client-bridge.com/blog/topic/website-promotion)
- [Adwords](https://www.client-bridge.com/blog/topic/adwords)
- [Announcements](https://www.client-bridge.com/blog/topic/announcements)
- [B2B Lead Generation Services](https://www.client-bridge.com/blog/topic/b2b-lead-generation-services)
- [B2C Marketing](https://www.client-bridge.com/blog/topic/b2c-marketing)
- [Blogging](https://www.client-bridge.com/blog/topic/blogging)
- [Data Visualization](https://www.client-bridge.com/blog/topic/data-visualization)
- [Instagram](https://www.client-bridge.com/blog/topic/instagram)
- [Landing Page](https://www.client-bridge.com/blog/topic/landing-page)
- [Local SEO](https://www.client-bridge.com/blog/topic/local-seo)
- [Mobile App](https://www.client-bridge.com/blog/topic/mobile-app)
- [Online Ads](https://www.client-bridge.com/blog/topic/online-ads)
- [Outbound Marketing](https://www.client-bridge.com/blog/topic/outbound-marketing)
- [Paid Search](https://www.client-bridge.com/blog/topic/paid-search)
- [Reports](https://www.client-bridge.com/blog/topic/reports)
- [Retail Marketing](https://www.client-bridge.com/blog/topic/retail-marketing)
- [Social Media Optimization](https://www.client-bridge.com/blog/topic/social-media-optimization)
- [Timing](https://www.client-bridge.com/blog/topic/timing)
- [Backlinks](https://www.client-bridge.com/blog/topic/backlinks)
- [Blog Marketing](https://www.client-bridge.com/blog/topic/blog-marketing)
- [Brand Awareness](https://www.client-bridge.com/blog/topic/brand-awareness)
- [Business Blogging](https://www.client-bridge.com/blog/topic/business-blogging)
- [Consumer Trends](https://www.client-bridge.com/blog/topic/consumer-trends)
- [Facebook marketing](https://www.client-bridge.com/blog/topic/facebook-marketing)
- [Google Local](https://www.client-bridge.com/blog/topic/google-local)
- [Google Local Search](https://www.client-bridge.com/blog/topic/google-local-search)
- [Inbound Sales](https://www.client-bridge.com/blog/topic/inbound-sales)
- [Mobile Email](https://www.client-bridge.com/blog/topic/mobile-email)
- [NFC](https://www.client-bridge.com/blog/topic/nfc)
- [Sales Strategy](https://www.client-bridge.com/blog/topic/sales-strategy)
- [Smarketing](https://www.client-bridge.com/blog/topic/smarketing)
- [Social Location](https://www.client-bridge.com/blog/topic/social-location)
- [Traditional Media](https://www.client-bridge.com/blog/topic/traditional-media)
- [Twitter Marketing](https://www.client-bridge.com/blog/topic/twitter-marketing)
- [buyer personas](https://www.client-bridge.com/blog/topic/buyer-personas)
- [inbound marketing services](https://www.client-bridge.com/blog/topic/inbound-marketing-services)
- [strategic marketing consulting](https://www.client-bridge.com/blog/topic/strategic-marketing-consulting)
- [Apple](https://www.client-bridge.com/blog/topic/apple)
- [Apps](https://www.client-bridge.com/blog/topic/apps)
- [Attribution Modeling](https://www.client-bridge.com/blog/topic/attribution-modeling)
- [Authority](https://www.client-bridge.com/blog/topic/authority)
- [Blog](https://www.client-bridge.com/blog/topic/blog)
- [Brand Advocate](https://www.client-bridge.com/blog/topic/brand-advocate)
- [Brick and Mortar](https://www.client-bridge.com/blog/topic/brick-and-mortar)
- [CPC](https://www.client-bridge.com/blog/topic/cpc)
- [CTA](https://www.client-bridge.com/blog/topic/cta)
- [Campaign Planning](https://www.client-bridge.com/blog/topic/campaign-planning)
- [Closed Loop Reporting](https://www.client-bridge.com/blog/topic/closed-loop-reporting)
- [Commenters](https://www.client-bridge.com/blog/topic/commenters)
- [Competitor Analysis](https://www.client-bridge.com/blog/topic/competitor-analysis)
- [Coupons](https://www.client-bridge.com/blog/topic/coupons)
- [Crowdfunding](https://www.client-bridge.com/blog/topic/crowdfunding)
- [Customer Reviews](https://www.client-bridge.com/blog/topic/customer-reviews)
- [Daily Deals](https://www.client-bridge.com/blog/topic/daily-deals)
- [Dashboard](https://www.client-bridge.com/blog/topic/dashboard)
- [Digg](https://www.client-bridge.com/blog/topic/digg)
- [Digital Marketing Strategy](https://www.client-bridge.com/blog/topic/digital-marketing-strategy)
- [Discounts](https://www.client-bridge.com/blog/topic/discounts)
- [Goal Setting](https://www.client-bridge.com/blog/topic/goal-setting)
- [Google Places](https://www.client-bridge.com/blog/topic/google-places)
- [Image Optimization](https://www.client-bridge.com/blog/topic/image-optimization)
- [Inbound Selling](https://www.client-bridge.com/blog/topic/inbound-selling)
- [Internet Marketing](https://www.client-bridge.com/blog/topic/internet-marketing)
- [Kickstarter](https://www.client-bridge.com/blog/topic/kickstarter)
- [Marketing Templates](https://www.client-bridge.com/blog/topic/marketing-templates)
- [Mcommerce](https://www.client-bridge.com/blog/topic/mcommerce)
- [News](https://www.client-bridge.com/blog/topic/news)
- [Online Communities](https://www.client-bridge.com/blog/topic/online-communities)
- [Outsourced Lead Generation](https://www.client-bridge.com/blog/topic/outsourced-lead-generation)
- [Partnerships](https://www.client-bridge.com/blog/topic/partnerships)
- [Personalization](https://www.client-bridge.com/blog/topic/personalization)
- [Photo Sharing](https://www.client-bridge.com/blog/topic/photo-sharing)
- [Press Releases](https://www.client-bridge.com/blog/topic/press-releases)
- [Quality Score](https://www.client-bridge.com/blog/topic/quality-score)
- [Quora](https://www.client-bridge.com/blog/topic/quora)
- [Reddit](https://www.client-bridge.com/blog/topic/reddit)
- [SMO](https://www.client-bridge.com/blog/topic/smo)
- [Sales Automation](https://www.client-bridge.com/blog/topic/sales-automation)
- [Small Business](https://www.client-bridge.com/blog/topic/small-business)
- [Social Sharing](https://www.client-bridge.com/blog/topic/social-sharing)
- [Social Video](https://www.client-bridge.com/blog/topic/social-video)
- [Tips](https://www.client-bridge.com/blog/topic/tips)
- [Tradeshow Marketing](https://www.client-bridge.com/blog/topic/tradeshow-marketing)
- [Tumblr](https://www.client-bridge.com/blog/topic/tumblr)
- [Vine](https://www.client-bridge.com/blog/topic/vine)
- [Viral Marketing](https://www.client-bridge.com/blog/topic/viral-marketing)
- [Webinar](https://www.client-bridge.com/blog/topic/webinar)
- [messaging](https://www.client-bridge.com/blog/topic/messaging)
- [strategy](https://www.client-bridge.com/blog/topic/strategy)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 Aug 09, 2012 • [Staff](https://www.client-bridge.com/blog/author/staff)

# Social Media Automation Mistakes

Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.

**Fear**  
Automation can make your social media marketing more efficient and effective, if you do it right. With some pre-planning, there's no reason to be afraid of social media automation.

**Too Much Automation**  
Overuse of social media automation is probably the most common complaint against it. Find the rate balance of updates for each of the networks in which you participate. Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates.

**Failing to Leave Room for Last Minute Updates**  
Unexpected things will come up that you will want to share. Make sure your scheduled updates aren't so frequent that you can't insert timely updates.

**Setting and Forgetting It**  
Remember that you are automating only your updates. You still have to monitor the discussion around your content and answer any questions/response.

**Outsourcing without Setting Expectations**  
If you outsource your social media, make sure the agency understands your expectations for targeting, frequency and monitoring.

**Robotic Updates**  
Spend some time crafting your updates to infuse some personality into them.

**Stale Content**  
Great content that interests your audience will make the fact that you scheduled it in advance irrelevant.

**Bad Timing**  
Schedule your updates at times that make sense for your audience. And obviously, schedule time sensitive offers accordingly.

**One-Size-Fits-All Scheduling**  
Each social network has its own guidelines, tone and audience. Schedule according to the nuances of your networks.

**Not Measuring Results**  
To pick the best content and update frequency, you'll need to use marketing analytics to see that performs best.

**Not Adding Share Links**  
Make it easy for your audience to share your content and expand your reach.

[View Original Article](http://blog.hubspot.com/blog/tabid/6307/bid/33425/11-Social-Media-Automation-Mistakes-to-Avoid-Like-the-Plague.aspx)

Share [![Share on Facebook](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-facebook.png?noresize&width=24&name=icon-blog-facebook.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F77687%2FSocial-Media-Automation-Mistakes%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-linkedin.png?noresize&width=24&name=icon-blog-linkedin.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F77687%2FSocial-Media-Automation-Mistakes%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://www.lean-labs.com/hs-fs/hubfs/LLv2/images/icon-blog-twitter.png?noresize&width=24&name=icon-blog-twitter.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F77687%2FSocial-Media-Automation-Mistakes%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fwww.client-bridge.com%2Fblog%2Fbid%2F77687%2FSocial-Media-Automation-Mistakes%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Social%20Media%20Automation%20Mistakes)

Published by [Staff](https://www.client-bridge.com/blog/author/staff)  August 9, 2012

[![](https://www.client-bridge.com/hs-fs/file-58101766-png/images/marketing-superheros-with-marketing-automation-resized-600.png) ](https://www.client-bridge.com/blog/bid/84800/INFOGRAPHIC-Marketing-Automation)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 06.7.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Marketing Automation](https://www.client-bridge.com/blog/bid/84800/INFOGRAPHIC-Marketing-Automation)

[![](http://blog.marketo.com/wp-content/uploads/2013/02/The-Evolution-of-Marketing-Automation.png) ](https://www.client-bridge.com/blog/bid/83026/INFOGRAPHIC-The-Evolution-of-Modern-Marketing-Automation)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 03.15.2013 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: The Evolution of Modern Marketing Automation](https://www.client-bridge.com/blog/bid/83026/INFOGRAPHIC-The-Evolution-of-Modern-Marketing-Automation)

[![](https://www.client-bridge.com/hs-fs/file-13715842-png/images/social_marketing_automation-resized-600.png) ](https://www.client-bridge.com/blog/bid/79715/INFOGRAPHIC-Social-Marketing-Automation)

[Marketing Automation](https://www.client-bridge.com/blog/topic/marketing-automation)

 10.26.2012 [Staff](https://www.client-bridge.com/blog/author/staff)

### [INFOGRAPHIC: Social Marketing Automation](https://www.client-bridge.com/blog/bid/79715/INFOGRAPHIC-Social-Marketing-Automation)

![](https://www.facebook.com/tr?id=294775621000513&ev=PageView&noscript=1) ![](https://dc.ads.linkedin.com/collect/?pid=120632&fmt=gif)