1 min read

INFOGRAPHIC: Website Gamification

By Chandler Austin on Tue,May 01, 2012 @ 10:00 AM

Gamification is the concept of applying game-design thinking to non-game contexts to make them more fun and engaging. Gamification can be used to encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, filling out forms, or reading content. According to gamification expert Gabe Zichermann, you don't need to be a professional game designer to take advantage of this technology on your website. In this short video on Entrepreneur.com, he lists some startups that can simplify the gamification process.


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Topics: Gamification Website Design FourSquare Video Website Marketing

INFOGRAPHIC: Blog Makeover Guide

By Chandler Austin on Fri,Sep 23, 2011 @ 10:00 AM

From Pushing Social, here's an infographic about how to tweak a blog to improve a blog.

Blog Makeover Guide resized 600

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Topics: Website Optimization Website Design Content Marketing Infographic Blogs

INFOGRAPHIC: Keeping Visitors on Your Website

By Chandler Austin on Mon,Sep 12, 2011 @ 10:00 AM

From KISSMetrics, here's an infographic of the top eight webpage characteristics that cause visitors to leave a website. Avoiding these examples of what not to do is essential to a good content marketing strategy.

Keeping Visitors on Your Website resized 600

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Topics: Website Design Website Development Content Marketing Infographic
1 min read

Blog Analytics Tools

By Chandler Austin on Thu,Aug 11, 2011 @ 10:00 AM

From Blogging Pro, here are several good blog analytics tracking tools that go beyond Google Analytics and track important statistics.

Crazy Egg
Crazy Egg allows you to visualize your website statistics with 4 types of views: overlay, list, heatmap and confetti. These views allow you to see where visitors are clicking. Other information includes referrers, search terms, and visitors' browser, time and physical location. Prices range from $9/month to $99/month.

Reinvigorate gives real-time tracking via an auto-updating dashboard. Heatmaps, reports and graphs are customizable. Globally distributed tracking code can make your site load much faster. Prices range from $10/month to $100/month.

ChartBeat also uses a real-time dashboard with gages, charts and a map. View conversations (powered by Twitter), so that you can see what others are saying about your blog. Customizable alerts are available via email, SMS or an iPhone app. Prices range from $9.95/month to $149.95/month.

Woopra has a live dashboard, live notifications and other impressive features. Talk to your visitors via a live chat widget. Integration with Google Insights allows for in-depth search engine data. Prices range from  $4.95/month to $179.95/month.

In addition to tracking features, GoingUp offers optimization tools. It includes rank tracking, page optimizer and keyword density tools. Prices range from $19/month to $99/month.

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Topics: Website Design Keyword Research Metrics Monitoring Tools Web Analytics Blogs

INFOGRAPHIC: Sales Messaging's Affect on Conversion Rates

By Chandler Austin on Fri,Jul 29, 2011 @ 10:00 AM

From ZippyCart.com, here's an infographic about how sales messaging on e-commerce sites affects conversion rates.

Sales Messaging%27s Affect on Conversion Rates resized 600

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Topics: Website Design Conversion Testing Marketing Strategy Infographic Lead Conversion
1 min read

Using Apple's Marketing Techniques

By Chandler Austin on Thu,Mar 10, 2011 @ 11:00 AM

What makes Apple so special? A big part of it is how they market their products. Below are some of their methods that you can borrow to create your own loyal market, eager for your every offering.

Topics: Website Design Apple Marketing Strategy Content Marketing
1 min read

SEO Basics

By Chandler Austin on Thu,Mar 10, 2011 @ 10:00 AM

Your search rankings can depend on redesigning your website for search engine optimization (SEO). Marketingprofs.com provides some basic, well-established rules:

Keyword Management
Content is king, but keywords are the power behind the throne. No more than two keywords per page. No more than three pages per keyword. Use your keyword, in context, within the text of the page. Don't simply repeat the keyword over and over, without context. Build a list of keywords, and develop pages around them.

  • 500 to 1500 words
  • Include images, titles, and well-structured paragraphs
  • Relevance to the keywords
  • Links to other pages, internal or external to your site
Meta Data
Summarize the page topic. Don't simply repeat the page keyword.

Have your keyword in your H1 tags.

Every image on the page should have a file name that matches the keyword of that page. ALT text should be the same as the image name.

Meta Keywords
These don't matter to Google, but they might matter to other search engine bots.

Friendly URLs
Your URL should contain your keyword.

Linking Strategy
If many sites link to your site, search engines think you have relevant content, so your ranking improves. Internal links should anchor off of keywords within the header.

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Topics: Website Design SEO
1 min read

Online Registration and Social Sign-In

By Chandler Austin on Tue,Mar 01, 2011 @ 10:00 AM

A study conducted by Blue Research focused on consumer attitudes about traditional online registration and perceptions about using social identities across the Web. The online survey was completed by 657 respondents. Results show a shift in behavior patterns and demonstrate the challenges of obtaining accurate information from consumers.

Highlights include:
  • 3 in 4 consumers avoid creating new user accounts
  • 75% are bothered by website registrations and will change their behavior as a result
  • Requiring new user accounts encourages misinformation
  • When login information is forgotten, many leave the site
  • 66% want social sign-in to be offered by websites (i.e. ability to sign-in with Facebook, Twitter, Yahoo, Google, etc.)
  • Social sign-in "fans" spend more
  • Social sign-in "fans" purchase more online
  • Social sign-in "fans" use social networks to make/influence buying behavior
  • Consumers may return and buy more often at sites offering social sign-in
  • Offering social sign-in may increase brand image
  • Using social sign-in is preferred over new and guest account
socialsignincover resized 600

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Topics: Website Design Social Media Marketing Website Marketing

Pushing All Your Buttons

By Chandler Austin on Tue,Feb 08, 2011 @ 04:57 PM

Free Social Buttons is a simple, useful website that collects the best social media icons for use in websites and blogs. Buttons include:

Topics: Website Design Social Media Marketing
1 min read

What Type of Website Do You Need?

By Jack Barry on Thu,Oct 21, 2010 @ 06:47 AM

Websites have become an important part of B2B marketing.  If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns.  A website has taken the place of the corporate brochure, and it can play an important role in:

Topics: Website Design Website Development Website Marketing


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