INFOGRAPHIC: Optimizing Email Marketing for Mobile

By TJ Shroat on Fri,May 03, 2013 @ 10:00 AM

Topics: Infographic Mobile Marketing Smartphones Email Marketing Mobile Email
1 min read

INFOGRAPHIC: The Perfect Mobile Email

By Chandler Austin on Wed,May 30, 2012 @ 10:00 AM


Consumers use mobile devices more and more to read email. That makes creating a readable, useful email more of a challenge. From Litmus, here's an infographic about the elements of a mobile friendly email, and pitfalls to avoid.

Elements of a Good Mobile Email
  1. Enlarge Fonts
  2. Know Your Scale
  3. Call to Action
  4. Streamline
  5. Using Images
  6. Cut to the Chase
  7. Layout
  8. Be Obvious
  9. Finger Targets
  10. Ergonomics

Elements of a Bad Mobile Email
  1. Non-navigation Bar
  2. Clutter
  3. Illegibility
  4. Color Palette
  5. Mis-tappable States
  6. Ignore Context

Perfect Mobile Email resized 600

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Topics: Content Marketing Infographic Mobile Marketing Email Marketing Mobile Email

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