VIDEO: Future of Advertising

By Chandler Austin on Tue,Jun 26, 2012 @ 10:00 AM


What is the future of advertising? According to Story Worldwide, it's a lot like content marketing. In the video below, they explain their philosophy of "Brand Is Story". Creating narratives and publishing across all channels possible is how to share that story.



Watch on YouTube

Topics: Branding Brand Awareness Content Marketing Video Advertising
1 min read

Promoting Brand Awareness for a Small Business

By Chandler Austin on Thu,Jun 21, 2012 @ 10:00 AM


Building a brand is about defining for the public who your company is and what sets you apart from your competition. With the rise of digital media, there are more ways than ever to promote your brand. The Savvy B2B Marketing blog has provided 25 economic ideas for brand building. Here are some highlights.
  1. Be Authentic
  2. Be Unique - What sets you apart?
  3. Be Consistent
  4. Choose a Memorable Name - Interesting but simple.
  5. Invest in a Quality Logo Design
  6. Attend Community Events
  7. Know How to Introduce Yourself - Prepare a short elevator pitch.
  8. Comment on Other Blogs - Leaving thoughtful responses can get you noticed.
  9. Promote Others
  10. Guest Post
  11. Create a Strong Website
  12. Use SEO
  13. Create a Branded Facebook Page
  14. Create a Branded Twitter Page
  15. Work Social Networks
  16. Create Unified Marketing Materials - Deliver the same message across all media.
  17. Use Key Colors Consistently - Choose two or three colors and use them consistently.
  18. Use Key Fonts Consistently
  19. Avoid Hard Selling - Don't over-promote.
  20. Send Out Press Releases
  21. Get Interviewed
  22. Showcase Your Work
  23. Answer Questions - Contribute to Q & A sections online.
  24. Be a Speaker
  25. Track Your Online Presence - Set up Google Alerts to track your brand.

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Topics: Branding Brand Awareness Marketing Strategy Social Media Marketing small business marketing

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