From MarketingProfs, here are the top 5 marketing trends predicted for 2012.
Think of this as "customer interaction history". As digital information doubles every year, information about buying behavior will only increase, creating a tremendous marketing opportunity.
Marketing Automation 3.0
Marketing Automation 2.0 was all about social media integration. Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. That harnesses Big Data by creating a closed loop between your marketing automation platform and CRM systems.
"Embracing customer intelligence and making it part of their closed-loop sales-and-marketing systems will enable B2B and B2C marketers to sift through huge amounts of complex customer data to identify buying opportunities at the right time throughout the customer lifecycle."
New marketing opportunities will be created via the application of customer intelligence to the customer lifecycle. Engage customers at the right time, with the right offer, in the way they want to buy.
Right-Time Multichannel Marketing
This will allow the monetization of social media by taking customer interactions amd making them part of customer profiles that can be contextualized to create the right offer at the right time.
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