1 min read

Marketing Trends for 2012

By Chandler Austin on Thu,Dec 08, 2011 @ 10:00 AM

From MarketingProfs, here are the top 5 marketing trends predicted for 2012.

Big Data
Think of this as "customer interaction history". As digital information doubles every year, information about buying behavior will only increase, creating a tremendous marketing opportunity.

Marketing Automation 3.0
Marketing Automation 2.0 was all about social media integration. Marketing Automation 3.0 is about the rebirth of marketing data marts and their integration into your marketing automation platform. That harnesses Big Data by creating a closed loop between your marketing automation platform and CRM systems.

Customer Intelligence
"Embracing customer intelligence and making it part of their closed-loop sales-and-marketing systems will enable B2B and B2C marketers to sift through huge amounts of complex customer data to identify buying opportunities at the right time throughout the customer lifecycle."

Customer Lifecyle
New marketing opportunities will be created via the application of customer intelligence to the customer lifecycle. Engage customers at the right time, with the right offer, in the way they want to buy.

Right-Time Multichannel Marketing
This will allow the monetization of social media by taking customer interactions amd making them part of customer profiles that can be contextualized to create the right offer at the right time.

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Topics: Marketing Automation Marketing Strategy Social Media Marketing marketing automation software Lead Generation Demand Generation

VIDEO: Improving Your Online Brand

By Chandler Austin on Tue,Nov 01, 2011 @ 10:00 AM

From Behind the Brand on Entrepreneur.com, here's a short video interview with Chris Brogan about low-cost ways to improve your online presence.

Improving Your Online Brand resized 600

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Topics: Marketing Strategy Content Marketing Lead Generation Video SEO Demand Generation

INFOGRAPHIC: Online Testing Essentials

By Chandler Austin on Mon,Aug 08, 2011 @ 10:00 AM

From KISSmetrics, here's an infographic the shows how to test and optimize your sales funnel.

Online Testing Essentials: An infographic on what online marketing activities to test.
Source: Online Testing Essentials: An infographic on what online marketing activities to test.

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Topics: Conversion Testing Inbound Marketing Marketing Strategy Infographic B2B Lead Generation Lead Nurturing Demand Generation
1 min read

Consumer Behavior Secrets to Grow Sales

By Chandler Austin on Thu,Aug 04, 2011 @ 10:00 AM

From Jamie Turner on the Hubspot Blog, here are some tips about why people pick one brand over another.

"People buy for emotional reasons, then rationalize the purchase with logic."
Most buy because of how it makes them feel. Even logical purchases start with an emotional intent to buy.

"The way into a consumer’s mind is through the right brain."
People must engage with a product before they purchase it. If that engagement has emotional significance, it's more likely to be stored in long-term memory, the first step to building a customer relationship.

"People lie to researchers."
Consumers are more likely to report how they want to be perceived, rather than how they actually are.

"As much as 95% of a consumer’s thinking occurs in his or her subconscious mind."
Brand design, the non-verbal components of a brand, help consumers feel something about a product.

"Consumers don’t think in words."
People engage with a product based on how they feel, not what they say.

"The better your employees can articulate your company’s position, the better your customers can, too."
Everyone in your organization should be able to articulate what your brand essence and points of differentiation are.

"You must know what your customers are really buying before you can sell it."
Customers aren’t buying your product as much as they’re buying the experience of your product.

"If you want to increase sales tomorrow, you’ll need to create a dialogue today."
Today's consumers are fragmented across many media. You must engage over the entire life-cycle of their involvement with your brand.

"Most consumers would be willing to pay a 20-25% price premium for their favorite brand before they’d switch to a competitor."
Subconsciously, buyers believe national brands work better.

"The longer a consumer engages with your brand, the more likely they'll be to buy your product or service."
Build a relationship with customers and prospects over time.

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Topics: Marketing Strategy Social Media Marketing Content Marketing Demand Generation

Lead Nurturing Cookbook

By Chandler Austin on Wed,Mar 23, 2011 @ 10:00 AM

Manticore is providing a free download of The Lead Nurturing Cookbook on its Funnel Focus blog. The eBook provides seven "recipes" for creating effective lead nurturing programs.

  • Demand Generation
  • Inbound Lead Qualification
  • Extended Lead Nurturing
  • Sales-Driven Lead Nurturing
  • Tradeshow Lead Follow-up
  • Customer Education
  • Revival Lead Nurturing
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Topics: Lead Management Lead Nurturing Demand Generation


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