2 min read

CRM - What It Is and Why It's Important for Your Business

By Jack Barry on Thu,May 26, 2016 @ 08:03 AM

CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data. That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors.

Topics: CRM
3 min read

HubSpot Reveals New Tools to Accelerate Sales

By Jack Barry on Tue,Sep 16, 2014 @ 04:00 PM

With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing.   As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”

Topics: CRM HubSpot

INFOGRAPHIC: Social Customer Relationship Management

By Chandler Austin on Mon,May 14, 2012 @ 10:00 AM

CRM (customer relationship management) is a system used by companies to collect and manage data relating to their customers. Increasingly, "social customers" want to interact with companies in new and different ways. From Our Social Times, here's an infographic about how social CRM differs from traditional CRM.

Social Customer Relationship Management resized 600

View Original Article
Topics: Social Customer CRM Infographic Customer Engagement

INFOGRAPHIC: The Best Web Tools for Running a Business

By Chandler Austin on Wed,Aug 10, 2011 @ 10:00 AM

From BestVendor, here's an infographic that shows the results of a survey of 550 start-ups about what web tools are the most useful for a new and growing business.

Best Web Tools for Running a Business resized 600

View Original Article
Topics: Website Development CRM marketing automation software Infographic Monitoring Tools Web Analytics

INFOGRAPHIC: The Evolution of Social Customer Relationship Management

By Chandler Austin on Wed,May 11, 2011 @ 10:00 AM

From Get Satisfaction, here's an infographic that traces the transition of company-centric customer relationship management to social, customer-centric relationship management.

social crm evolution resized 600

View Original Article

Topics: CRM Social Media Marketing Infographic
1 min read

Marketing Automation from Salesforce.com

By Chandler Austin on Tue,Feb 22, 2011 @ 11:00 AM

Salesforce.com has become the most well known name in customer relationship management (CRM) software. How does their marketing automation software stack up? CRM Market Analyst Lauren Carlson recently took an in-depth look at the free marketing automation application included with Salesforce.com's CRM software to see how it compared to the offerings from marketing automation specialists like Eloqua, Marketo and Pardot.

The marketing automation functions assessed include:
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Email Marketing
  • Data Management
  • CRM Integration
  • Reporting & Analysis
Overall, Salesforce.com's marketing automation capabilities didn't have the same depth of functionality as specialized marketing automation software. However, for companies who already have the CRM software and want to automate simple marketing campaigns, Salesforce.com is a good fit. More sophisticated marketing automation strategies would be better served by a best-of-breed vendor.

View Details of the Evaluation

Topics: Marketing Automation CRM Marketing Strategy marketing automation software


Posts by Tag

See all