713-659-9667CRM is short for Customer Relationship Management, and it can be an intimidating term for small and medium-sized businesses that may not have a lot of customers to keep track of. As your business grows, though, you may find that you don't have the right kind of systems in place to quickly organize and track your customers' data. That can lead to a lot of frustration, along with a need to play catch-up when it comes to finding out what you need to know about the customers you have. If you put a CRM solution in place early on, you'll be much more likely to be ready when more customers start coming to your website and through your doors.
With a marketing reach of over a million people and over 8000 customers, HubSpot has played a huge role in the evolution and adoption of Inbound Marketing. As defined by Wikipedia, “Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect's attention. Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”
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CRM (customer relationship management) is a system used by companies to collect and manage data relating to their customers. Increasingly, "social customers" want to interact with companies in new and different ways. From Our Social Times, here's an infographic about how social CRM differs from traditional CRM.
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Tags: Social Customer, CRM, Infographic, Customer Engagement
From BestVendor, here's an infographic that shows the results of a survey of 550 start-ups about what web tools are the most useful for a new and growing business.
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Tags: Website Development, CRM, marketing automation software, Infographic, Monitoring Tools, Web Analytics
From Get Satisfaction, here's an infographic that traces the transition of company-centric customer relationship management to social, customer-centric relationship management.
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Tags: CRM, Social Media Marketing, Infographic
Salesforce.com has become the most well known name in customer relationship management (CRM) software. How does their marketing automation software stack up? CRM Market Analyst Lauren Carlson recently took an in-depth look at the free marketing automation application included with Salesforce.com's CRM software to see how it compared to the offerings from marketing automation specialists like Eloqua, Marketo and Pardot.
The marketing automation functions assessed include:
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The marketing automation functions assessed include:
- Lead Capture
- Lead Nurturing
- Lead Scoring
- Email Marketing
- Data Management
- CRM Integration
- Reporting & Analysis
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Tags: Marketing Automation, CRM, Marketing Strategy, marketing automation software
